Mumbai: Holistic International Pravasi Sports Association (HIPSA), the governing body of the Global Pravasi Kabaddi League (GPKL), today announced the onboarding of Cornerstone Sport, one of India’s leading sports and talent management agencies, as its exclusive strategic partner for franchise acquisition and title and powered-by sponsorships for both the Men’s and Women’s teams in Season 2.
Cornerstone Sport has been onboarded following its proven track record in building scalable sports properties, securing marquee sponsors, and working closely with franchise-led league models in India.
The league enters its second season with enhanced scale and structure, following a successful debut edition that was operated under the name GIPKL (Global Indian Pravasi Kabaddi League). Season 2 builds on this foundation under the unified global brand GPKL, expanding both commercial and competitive opportunities.
Under the partnership, Cornerstone Sport will work closely with HIPSA to identify, evaluate, and onboard franchise owners across key Pravasi markets in India and overseas, for both Men’s and Women’s franchise categories. The agency will also lead the acquisition of marquee sponsors for the upcoming season.
Speaking on the association, Kanthi D Suresh, President HIPSA said, “After the strong response to our launch season as GIPKL, we are excited to return as GPKL with an expanded, global vision. With both Men’s and Women’s franchises forming the core of Season 2, we are committed to inclusive, high-quality kabaddi. Cornerstone’s deep network and commercial expertise align perfectly with the league’s growth trajectory.”
Cornerstone Sport added, “We are thrilled to partner with HIPSA from Season 2 of the Global Pravasi Kabaddi League. The dual Men’s and Women’s team format, along with its Pravasi identity, gives GPKL a distinct and compelling position in the sports ecosystem. We look forward to bringing strong franchise owners and leading corporate partners on board.”
The Global Pravasi Kabaddi League aims to unite the global Indian community through kabaddi, combining regional representation, elite competition, and a gender-inclusive league platform.
With Cornerstone Sport now leading the commercial and franchise outreach, Season 2 of the league is set to build significantly on the momentum of its inaugural edition.
Holistic International Pravasi Sports Association (HIPSA) is a not-for-profit organisation dedicated to promoting sports engagement, community development, and cultural connection among the global Indian Pravasi population. HIPSA also credits itself for securing a Guinness World Record for the sport of kabaddi in March 2024.
Cornerstone Sport is one of India’s premier sports and talent management agencies, known for its strong commercial partnerships, brand strategy expertise, and athlete representation.
