Mumbai: Fortune Plus Soyabean Oil has rolled out a new heartwarming television commercial that draws from a familiar household truth — a mother’s constant reminder to always eat fresh food. The campaign creatively reinforces how choosing the right cooking oil can help families enjoy meals that remain fresh, nutritious, and appetising throughout the day.
Built on a relatable consumer insight, the TVC highlights how food often loses its taste and nutritional value hours after cooking when prepared with ordinary oils. Fortune Plus Soyabean Oil addresses this everyday concern with the inclusion of tokko-ferol, a natural antioxidant that helps retain the freshness, aroma, and nutritional value of cooked food for longer durations. The film uses humour and warmth to show that while a mother’s advice is timeless, the right oil plays a crucial role in keeping meals fresh — just the way she would want.
Speaking about the campaign, Jignesh Shah, Head – Media & Digital, AWL Agri Business Ltd., said, “Mothers have always stressed on the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious and fresh for longer periods.”
The campaign reinforces Fortune Plus Soyabean Oil’s core proposition of combining taste, health, and convenience. It encourages households to move away from ordinary cooking oils and opt for Fortune Plus Soyabean Oil, ensuring that meals — whether prepared for lunchboxes or family dinners — retain their quality and freshness even hours after cooking.
By turning a common daily concern into a simple, practical solution, the new TVC connects deeply with consumers who value both nutrition and ease in their everyday cooking choices, while reaffirming Fortune Plus Soyabean Oil’s commitment to healthier, fresher meals for Indian families.
