Mumbai: Peps Industries, a spring mattress brand, has launched a new digital campaign to introduce Peps Vivah Mattress, a sleep solution thoughtfully engineered for newly married couples. Designed to blend advanced sleep science with emotional comfort, the campaign uses humour and cultural familiarity to highlight the importance of uninterrupted sleep at the very start of married life.
The Hindi digital video commercial (DVC) moves away from conventional romantic storytelling, opting instead for playful humour set against the backdrop of a traditional Indian wedding. The film features a group of mischievous aunties whose cheeky banter, raised eyebrows and not-so-subtle hints organically reveal the mattress’s benefits, even as the wedding-day chaos unfolds. Amid teasing, jumping and rolling, the Peps Vivah Mattress emerges as the silent hero, demonstrating zero disturbance regardless of movement.
The campaign spotlights key product features, including Zero Disturbance Technology, which ensures movement on one side of the mattress does not affect the other. It also highlights the Marvellous Middle Foam, engineered to deliver firm and consistent back support for long-term spinal health, along with Cooling Gel Technology to reduce heat discomfort and enhance sleep quality.
Through light-hearted storytelling, the DVC reinforces Peps Industries’ belief that a mattress should be more than just comfortable—it should be scientifically designed to support evolving lifestyles and relationships. The film concludes with the message: “Vivah Mattress from PepsBuilt with Science. Created for Love.”
Commenting on the launch, G. Shankar Ramm, Managing Director, Peps Industries, said, “At Peps, we understand that marriage marks a new beginning, emotional as well as physical chapter. Sleep plays a critical role in how couples feel, heal, and connect. With Peps Vivah Mattress, we’ve combined advanced sleep science with thoughtful design to create a mattress that supports togetherness without disturbance.”
Explaining the creative approach, Renuka Jaypal, Brand Director and Consultant, Peps Industries, said, “When we started thinking about Vivah, we quickly realised we didn’t want the usual dewy-eyed romance that dominates wedding advertising. We did away with the stereotypical bride and groom altogether. Wedding-night conversations are typically more entertaining for everyone else anyway. So, we flipped the lens and let a group of naughty aunties do the talking, while organically dropping real product features. The result is a film that’s playful, unexpected, and rooted in truth, a refreshing way to introduce a super-premium mattress built for comfort, chemistry, and zero disturbance.”
The campaign was conceptualised by Brand and Marketing Consultant Renuka Jaypal in collaboration with South-based filmmaker duo Athreya Arabbhi and Avinash Hariharan. Rolled out across Hindi, Kannada, Tamil, Telugu and Malayalam, the ads are currently live on Peps Industries’ official digital platforms, including YouTube and Instagram.
Aimed at young Indian couples seeking modern comfort while staying rooted in tradition, the campaign positions Peps Vivah Mattress as an essential part of beginning married life—where science meets romance, without compromising on sleep.
