Bengaluru: BigCity Promotions, a promotions and loyalty agency, has announced the launch of FanForward, a first-of-its-kind sports marketing platform designed to help brands convert sponsorship and advertising spends into measurable business outcomes.
With marquee sporting properties such as the upcoming T20 World Cup and the IPL on the horizon, marketers continue to face challenges in evaluating what their investments deliver beyond reach and impressions. Fragmented activation tools, compressed execution timelines, and the sheer scale of fan attention often make it difficult for brands to move audiences from passive viewership to meaningful action.
FanForward addresses these challenges by bringing sports-led engagement formats, reward integration, and campaign measurement onto a single, unified platform. It enables brands to create interactive fan experiences around live sporting moments, while tracking real ROI beyond visibility and impressions. Each activation is designed to be measured against clear business objectives, including sales impact, revenue generation, engagement levels, visibility, and first-party data opt-ins.
Built on BigCity’s more than 18 years of experience in executing large-scale cricket-linked campaigns, FanForward aims to simplify execution during peak sporting seasons, reduce dependence on multiple partners, and introduce greater accountability into sports-led marketing initiatives.
Speaking on the launch, Vikas Shah, Co-Founder, BigCity Promotions, said, “FanForward has been built for the realities of modern sports marketing—high ad spends, fierce competition for attention, and the increasing demand for clear, measurable results. The platform ensures brands don’t just participate in cricket season but convert it into meaningful business impact. It brings speed, precision, and ROI into a space that has historically struggled with fragmentation and delayed execution.”
