Mumbai: Green Chutney Films has announced the release of its latest Christmas film in collaboration with JSW MG Motor India, unveiling a visually rich, emotion-led narrative crafted entirely using artificial intelligence. Set against the snowy valleys of Lachung, Sikkim, the film brings alive the magic of Christmas through wonder, warmth, and innovation, positioning the Windsor EV as a central protagonist that reflects JSW MG Motor India’s ethos of humanising advanced technology for sustainable and magical journeys.
The AI-driven film evokes childlike wonder with scenes of snowfall, handcrafted decorations, and heartfelt wishes. It follows families discovering festive magic in an unexplored region, where Windsor’s intelligent features—such as the Infinity View glass roof, reclining Aero-lounge seats, and segment-leading comfort—enhance the Christmas adventure. Blending Indian warmth with classic snowy aesthetics, the narrative showcases how aspirational EV mobility can seamlessly integrate premium experiences with sustainability.
Speaking about the campaign, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “At JSW MG Motor India, our brand ethos is rooted in humanizing cutting-edge technology to spark joy, belief, and meaningful connections just like the magic of Christmas. This AI-driven film perfectly captures that spirit, with Windsor starring as the enabler of wonder, turning innovative EV mobility into an emotional, aspirational story of sustainable discovery through the film’s visionary narrative.”
Sharing his perspective, Rahul Tejwani, CEO, Green Chutney Films, said, “This film is a pathbreaking moment for advertising, telling a full-fledged, dialogue-driven narrative entirely through AI. JSW MG Motor India’s belief in the creative vision allowed us to push boundaries and reimagine what festive storytelling can look like today.”
Conceptualised by the Green Chutney Films team, the campaign was envisioned as a brand-first story that organically celebrates Christmas while maintaining emotional authenticity. The film is now live across JSW MG Motor India’s digital platforms, marking a new chapter in AI-led festive storytelling.
