Bengaluru: Bengaluru-based D2C nutrition brand Supply6 has onboarded actor and entrepreneur Kriti Sanon as its brand ambassador and investor, marking a strategic partnership rooted in authenticity and shared belief rather than a conventional celebrity endorsement.
The association reflects Supply6’s consumer-first approach to nutrition, which prioritises consistency, practicality and everyday habits over extreme fitness or fad-driven narratives. Kriti’s relationship with the brand began organically as a consumer and evolved into a strategic partnership as she explored investments in the health and wellness space.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 focuses on science-backed nutrition solutions designed to address daily dietary gaps. Its portfolio includes a daily nutrition drink, zero-sugar electrolytes and protein-based wafers aimed at consumers seeking sustainable health routines over rigid regimes.
According to the company, Kriti first discovered Supply6 through its zero-sugar electrolyte, Supply6 Salts. Continued usage and a deeper understanding of the brand’s science-first philosophy strengthened her confidence in its approach, leading to her decision to come on board as both investor and ambassador.
With Kriti joining the brand, Supply6 aims to deepen engagement with urban, health-conscious consumers by shifting the wellness conversation towards foundational habits such as effective hydration, balanced nutrition and long-term consistency.
“Kriti’s journey from consumer to partner mirrors exactly what Supply6 stands for,” said Vaibhav Bhandari, Co-Founder, Supply6. “She understands the problem we are solving because she experiences it herself. This partnership allows us to reach the next 10 lakh consumers with a message that feels credible, relatable and rooted in real life.”
Commenting on the association, actor and entrepreneur Kriti Sanon said, “What drew me to Supply6 was its focus on everyday nutrition rather than quick fixes or trends. I started using the products as a consumer and found them easy to integrate into my routine. Over time, I developed trust in the science and intent behind the brand, which made coming on board as an investor and ambassador a natural decision. Supply6 represents a practical and realistic approach to wellness that aligns with how I think about health in daily life.”
The announcement comes as Supply6 accelerates growth following a recent seed funding round of Rs 9.1 crore led by Zeropearl VC, with participation from other investors. The brand recently launched a Protein Wafer Bar positioned as a guilt-free snack with no maida, no added sugar and 10g of protein, and is also expanding its presence in international markets, including the United States.
Supply6 had earlier onboarded former South African cricketer AB de Villiers as an investor and brand ambassador, reinforcing its strategy of building long-term partnerships driven by shared belief rather than short-term endorsements.
