Mumbai: Swiss Beauty, a beauty brand, has unveiled a vibrant new film as part of its popular “We Got You, Girl!” campaign. Featuring brand ambassador Taapsee Pannu, the film reinforces the campaign’s core philosophy: supporting every woman in her daily life, celebrating authenticity, individuality, and confidence.
Rooted in the realities of today’s young women, the film showcases the multiple roles and moods they navigate—from ambition to playfulness and confidence to spontaneity. Swiss Beauty positions itself as a beauty ally, offering products that adapt to a woman’s lifestyle rather than defining it. While lipsticks feature as tools of self-expression, the campaign emphasizes a deeper emotional connection, highlighting Swiss Beauty’s commitment to empowering choice and self-expression.
Speaking about the new film, Itee Jain, Brand Manager, Swiss Beauty, said, “‘We Got You, Girl!’ is more than a campaign for us; it’s a mindset. Today’s young consumer wants beauty that understands her, moves with her, and lets her show up as herself, unapologetically. This film brings that idea to life by celebrating the many sides of a woman, her confidence, individuality, and freedom to switch moods without explanation. Taapsee embodies this spirit effortlessly, making the story feel honest, relatable, and real. At Swiss Beauty, we’re not here to define how a woman should look; we’re here to support how she chooses to express herself. Whether it’s through a bold lip or a bare face, we want every girl to know we’ve got her, every day, in every moment.”
Taapsee Pannu, Brand Ambassador, Swiss Beauty, added, “What I love most about this film is how real it feels. Every woman has different sides to her — bold, playful, serious, carefree, sometimes all in one day. Makeup, especially lipstick, becomes a simple yet powerful way to express those moods without having to explain yourself. ‘We Got You, Girl!’ celebrates choice, confidence, and individuality, and I’m proud to be part of a brand that tells women exactly this: be yourself, in every vibe and every moment.”
Sumit Chaurasia, Founding Partner and Creative Head, Famous Innovations, said, “The idea was simple: honour the beautiful complexity of being a woman today. She’s not one-dimensional, she’s layered, she’s fluid, she moves through her day wearing different faces, different feelings. And her lipstick? It often becomes her silent partner in that journey. We wanted Swiss Beauty to feel like that understanding companion, the brand that doesn’t just sell lipstick, but gets her life. Whether she’s stepping into a big meeting, meeting friends for coffee, or just being herself at home, Swiss Beauty moves with her. It’s our way of saying: however you choose to show up today, we see you. We got you, girl”
The campaign is being promoted across social and digital platforms through snackable edits, creator collaborations, and interactive content, ensuring broad engagement with young beauty enthusiasts and reinforcing Swiss Beauty as an inclusive, empowering brand.
