Mumbai: Stashfin, a digital lending and full-stack financial services platform, has unveiled a refreshed brand logo, marking a strategic evolution of its visual identity while remaining rooted in its core values of trust, accessibility, and financial empowerment.
The updated logo has been thoughtfully designed to enhance clarity, consistency, and adaptability across both digital and physical platforms, without losing the familiarity long associated with the Stashfin brand. Central to the refreshed identity is the logo mark — a bold, legible letter ‘S’ shaped as an upward arrow, symbolising financial progress, upward mobility, and the growth Stashfin seeks to enable for its customers.
Anchoring the refreshed identity is Coral Red, Stashfin’s primary colour and defining visual cue. Bold and confident, the colour reflects the brand’s pioneering spirit and leadership in India’s fintech landscape, while also symbolising ambition, energy, and forward momentum. These qualities closely align with Stashfin’s mission to guide customers towards a more secure and empowered financial future.
The primary horizontal logo continues to serve as the cornerstone of Stashfin’s visual identity. It brings together the iconic logo mark, placed within a distinctive gradient circle, alongside the wordmark ‘stashfin’ set in Poppins Bold. The deliberate use of a lowercase ‘s’ reinforces an approachable and customer-friendly personality, while the consistent colour gradient enhances recall and visual continuity across touchpoints. Defined spacing and proportion guidelines ensure balance and legibility across applications, from mobile screens to print formats.
This refined brand identity underscores Stashfin’s continued focus on building a unified, future-ready brand as it scales its offerings and deepens engagement with India’s underserved credit segments. By evolving its visual language, Stashfin reinforces its promise of being a modern, transparent, and customer-first financial partner.
As the company continues to innovate across digital lending and financial services, the refreshed logo stands as a visual expression of Stashfin’s journey — rooted in trust, driven by progress, and focused on empowering citizens through financial inclusion.
