New Delhi: EBG Group, a fast-growing Indian conglomerate with diversified interests across mobility, health, realty, lifestyle, food, services, technology, and education, has announced acclaimed actor Mrunal Thakur as the Brand Ambassador for its wellness-hospitality venture, Carlton Wellness. The move marks a significant milestone in the group’s ambition to build a regulated, premium, and scalable wellness ecosystem in India.
Effective FY 2025–26, the association will see Mrunal Thakur front Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns, flagship property launches, and brand-led programs, to be rolled out in a phased manner across the country.
Commenting on the appointment, Dr. Irfan Khan, Chairman & Founder, EBG Group, said, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living. Known for her modern grace, discipline, emotional strength, and understated luxury, she embodies values that closely mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer.”
He further added, “Carlton is built on the idea of conscious luxury and long-term wellbeing. Mrunal reflects the calm confidence, balance, and authenticity that our brand stands for. This association reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”
Sharing her thoughts on the collaboration, Mrunal Thakur said, “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury—it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”
Under its strategic partnership with EBG Group, Carlton Wellness is being developed as an integrated wellness-hospitality platform encompassing destination retreats, boutique wellness resorts, city and hotel-based wellness spas, and wellness-oriented vacation homes and residences. The platform blends clinical and experiential wellness offerings—including Ayurveda, naturopathy, mindfulness, and hydrotherapy—while adapting global wellness standards to Indian lifestyles, with a strong emphasis on preventive care, longevity, and quality of life.
Currently, multiple Carlton Wellness spa formats are in the process of becoming operational across select partner locations, with licensed spa projects live within premium hospitality and real estate developments. Flagship retreat and resort projects are at advanced stages of development and are expected to commence operations soon in Ahmedabad, Indore, and Manipal.
The brand has also confirmed expansion plans across key markets such as Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore, and Manipal, strengthening its presence across metro and Tier-1 cities.
Looking ahead to 2026, Carlton Wellness plans an aggressive growth phase, targeting the launch of 20–30 wellness spas across metros and Tier-1 cities, alongside 4–6 destination wellness retreats, 2–3 boutique wellness resorts in nature-led or coastal locations, and 1–2 luxury wellness residential or vacation home projects across Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand, and select NCR hubs.
Backed by this expansion pipeline, the EBG–Carlton platform is projecting revenues of ₹80–120 crore in FY 2025–26, scaling up to ₹180–250 crore by FY 2026–27. Revenue streams will be driven by spa operations and memberships, retreat and resort bookings, licensing and revenue-share models, managed wellness vacation homes, and curated wellness programs and brand collaborations.
Over the next five years, the alliance aims to establish flagship assets and urban spa leadership by 2025–26, expand to over 50 wellness touchpoints nationwide by 2027–28, and emerge by 2029–30 as India’s largest regulated wellness network, with plans to expand into GCC and Southeast Asian markets.
With Mrunal Thakur as the face of the brand, EBG Group and Carlton Wellness are positioning themselves at the intersection of conscious luxury, longevity science, and integrated wellness, with the ambition of building one of India’s most trusted and globally respected wellness-hospitality platforms.
