Mumbai: Swiss watchmaker Rado has unveiled its latest campaign featuring its two global brand ambassadors, Katrina Kaif and Hrithik Roshan, bringing together two contrasting worlds in a visual narrative that celebrates connection, balance, and togetherness. Following the success of their first collaboration, the new campaign presents a powerful story of two singular paths and contrasting energies united by one essential force — the Rado anchor, a symbol of consistency, precision, and connection.
The campaign explores the distinct personal universes of Katrina Kaif and Hrithik Roshan, each shaped by their individual sensibilities and artistic identities. Katrina appears in an architectural landscape of curves and light — a labyrinth of airy arches draped in white and beige veils. The suspended setting, symbolic of purity, elegance, and lightness, mirrors her refined aura. Complementing this environment, Katrina is seen wearing the Centrix Diamonds, a timepiece that reflects both sophistication and subtle brilliance.
In contrast, Hrithik Roshan inhabits a raw, organic, and intense world defined by volcanic rock formations sculpted by time. The setting echoes depth, strength, and a spirit of exploration that characterise his journey. On his wrist is the Captain Cook High-Tech Ceramic Chronograph, a watch crafted for adventure, its bold and robust design resonating with the energy and character of its surroundings.
While the two worlds initially appear to exist in parallel, a subtle yet powerful force draws them together. At the centre of this convergence is the Rado anchor — more than a symbol, it is a signature element present on all Rado automatic watches. Representing precision, reliability, and consistency, the anchor becomes the magnetic heart of the campaign, guiding both ambassadors toward a shared universe where contrasts unite and energies align.
The meeting of Katrina Kaif and Hrithik Roshan transcends a physical encounter, symbolising the creation of a harmonious environment shaped by movement, connection, and Rado’s timeless design philosophy. The campaign reinforces Rado’s belief that every watch is an invitation to explore, connect, and forge lasting bonds.
Through this narrative, Rado underscores its philosophy that whether expressed through softness or strength, delicacy or boldness, lightness or robustness, a Rado timepiece accompanies individuals on their personal journeys — while also representing what ultimately brings them together.
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