Mumbai: Dentsu has announced the launch of dentsu.Connect in India, a major step in the network’s global data and technology transformation. dentsu.Connect is the group’s unified global operating system, designed to integrate data, creativity, media, technology, and people into a connected delivery model that enables smarter decision-making and measurable business impact.
Aligned with dentsu’s global framework, dentsu.Connect in India allows teams to operate within a shared system, leveraging common intelligence, platforms, and workflows at scale. The launch is powered by dentsu India’s Data & Technology (D&T) team, which builds and delivers capabilities within the dentsu.Connect delivery ecosystem, ensuring global alignment with local relevance.
At its core, the D&T team combines data, engineering, AI, analytics, and martech/adtech capabilities into a single integrated ecosystem. Rather than working in silos, dentsu.Connect enables a connected approach that allows teams and clients to move faster, operate at scale, and make predictive, outcome-led decisions.
In India, dentsu has developed a robust ecosystem of products anchored by dentsu.Connect, including dentsu.Audiences, dentsu Spark, dentsu Product Intelligence, Mugen.ai, and Dentsu Marketing Cloud. Together, these platforms unify consumer insights, behavioural signals, identity frameworks, and performance data into a single, integrated decision-making environment. The intelligence is activated across planning, creative, media, and customer experience, delivering consumer-centric, performance-driven outcomes at scale.
Harsha Razdan, CEO, South Asia, dentsu, said, “As we move towards our Vision 2026/2027, we are not just chasing growth – we are rethinking how we deliver it. Our challenge is not capability; it’s connection. dentsu.Connect is the operating model that brings our strengths together, and in India, this journey is powered by a strong data and technology foundation. For clients, it simplifies how they work with dentsu. For our teams, it brings clarity, speed, and efficiency. And for the business, it creates sustainable value as we build towards long-term, profitable growth.”
Shirli Zelcer, Chief Data & Technology Officer, dentsu, added, “With dentsu.Connect, we are uniting the best of dentsu’s data, identity, and AI capabilities into one integrated platform that empowers our clients and teams to make smarter and more predictive decisions. This launch in India marks a pivotal step in delivering a truly global data and technology framework – one that dynamically orchestrates workflows, surfaces actionable insights, and drives impact through AI-led decision-making. By combining intelligence with human craft, we’re enabling marketers to predict their next best impact and create meaningful connections at scale.”
With this launch, dentsu.Connect signals a shift in India to a connected, intelligence-led operating model, transforming integration into action and delivering measurable impact across clients, teams, and markets.
