Mumbai: Marriott Bonvoy, the award-winning travel loyalty platform from Marriott International, has entered a multi-year strategic partnership with the International Cricket Council (ICC), appointing Marriott Bonvoy as the Official Accommodation Partner through 2029. The collaboration combines the global passion for cricket with Marriott’s world-class hospitality offerings, giving its 260 million members unparalleled access to major ICC events.
“Cricket continues to grow as a global sport, with rising fan engagement worldwide and momentum,” said Peggy Roe, EVP and Chief Customer Officer, Marriott International. “With more than 2 billion fans globally, we are proud to serve as the ICC’s Official Accommodation Partner and look forward to delivering exclusive access and once-in-a-lifetime experiences for our members who are passionate about cricket.”
The partnership spans all ICC Men’s events over the next four years, including:
- ICC Men’s T20 World Cup 2026 (India & Sri Lanka)
- ICC World Test Championship Final 2027 (United Kingdom)
- ICC Men’s Cricket World Cup 2027 (South Africa, Zimbabwe & Namibia)
- ICC Men’s T20 World Cup 2028 (Australia & New Zealand)
- ICC World Test Championship Final 2029 (United Kingdom)
- ICC Champions Trophy 2029 (India)
With over 450 Marriott properties in markets hosting ICC events, the brand is positioned to accommodate players, fans, and members travelling both domestically and internationally. Fans booking official ICC travel packages will gain access to Marriott Bonvoy hotels worldwide, while curated hospitality experiences will be offered at select event venues.
“Cricket’s dominance as a sport has the power to unite the fans across different countries. We’re now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members. The partnership will allow us to push the boundary and deepen engagement in India, Australia, New Zealand and Sri Lanka where the love for cricket runs deep,” said Rajeev Menon, President, Asia Pacific Excluding China, Marriott International.
“Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations. Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch. As we celebrate this milestone in India today, we’re excited to welcome fans to our hotels and to new, exclusive moments that bring the thrill of cricket even closer,” added Satya Anand, President – Europe, Middle East & Africa, Marriott International.
Jay Shah, ICC Chairman, said: “We are thrilled to welcome Marriott Bonvoy into a partnership that reflects a shared ambition to redefine how fans experience the game of cricket. By combining the global reach of our game with Marriott’s portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations. Marriott Bonvoy’s addition as a sponsor to our portfolio also reinforces the ICC’s long-term vision of working with respected global brands that go beyond visibility to deliver meaningful value to fans. Together, we see this partnership as a means of deep fan connection.”
Sanjog Gupta, ICC CEO, added: “The ICC is committed to elevating the experiential standards of Cricket’s pinnacle events. While the athletic spectacle is central to a fan’s experience, the lifestyle, hospitality, travel and cultural components are essential too. We hope to leverage the partnership with Marriott Bonvoy to develop and deploy varied travel & hospitality experiences to enhance fan delight at our events and help turn moments into lifelong memories. ICC events are hosted across the world and fans cover thousands of miles to experience the allure of these cultural spectacles. Marriott Bonvoy’s international footprint, customer focus and commitment to delivering elevated experiences make them a natural partner in our endeavour to grow the allure and make our fans’ journeys more enriching.”
