Mumbai: Haier Appliances India has strengthened its presence in the entertainment ecosystem by coming on board as the Official Appliance Partner of the upcoming Telugu blockbuster Mana Shankara Vara Prasad Garu.
The association aligns with Haier India’s long-term brand strategy of embedding itself within culturally significant moments that resonate deeply with Indian audiences. The film, featuring a stellar ensemble cast including Megastar Chiranjeevi, Nayanthara and Venkatesh Daggubati, is slated for a grand theatrical release on January 12, 2026.
Haier’s brand integration begins at the earliest consumer touchpoints, with a prominent presence in the film’s trailer unveiled on January 4, ensuring strong visibility and reinforcing the brand’s seamless integration into the cinematic experience.
As part of the partnership, Haier’s Lumiere refrigerator and Mini LED television are organically integrated into the film’s narrative, appearing in relatable home settings on screen. These integrations are designed to go beyond product visibility, reflecting contemporary Indian lifestyles where innovation, comfort and style coexist. By becoming part of the storyline, Haier aims to foster a more meaningful connection with audiences.
The collaboration marks another milestone in Haier India’s brand journey, particularly in strengthening its cultural relevance in South India while reinforcing its pan-India footprint. By associating with high-impact regional cinema that commands massive fan engagement and cross-generational appeal, Haier continues to expand its entertainment-led brand engagement strategy.
Through its growing presence in the film ecosystem, Haier India is repositioning brand engagement beyond functional leadership, embedding itself into the stories, aspirations and everyday moments that matter most to Indian consumers.
