Mumbai: Hungama Digital Media Entertainment has announced a strategic distribution partnership with acclaimed independent rapper and music producer Muhfaad, strengthening its presence in India’s fast-growing hip-hop ecosystem. The collaboration brings together Hungama’s scale and digital reach with an artist celebrated for his bold style, sharp lyricism and strong cultural connect, reinforcing the platform’s focus on supporting authentic, artist-led voices.
As part of the association, Hungama Digital Media Entertainment will manage the global digital distribution and monetisation of Muhfaad’s existing catalogue as well as his forthcoming releases across leading audio and video streaming platforms. The partnership will focus on strategic rollouts, improved discoverability and deeper fan engagement, enabling the artist to expand his international footprint while maintaining full creative independence.
Muhfaad has built a distinct identity in India’s independent music scene through his raw storytelling, powerful wordplay and multilingual versatility across Hindi, English, Punjabi and Haryanvi. His work resonates strongly with audiences that value originality and artistic integrity, earning him a loyal and growing fan base across digital platforms.
Commenting on the partnership, Anuj Bajpai, COO, Hungama, said, “The collaboration reflects Hungama’s commitment to empowering authentic, artist-led voices.”
Sharing his thoughts, Muhfaad said, “This partnership gives me the right platform to scale my music globally while staying true to my sound and my listeners. I’m excited to build the next phase of my journey with Hungama.”
The association further reinforces Hungama Digital Media Entertainment’s role as a key enabler in India’s independent and hip-hop music ecosystem, connecting artists with audiences through robust digital distribution and monetisation solutions. As hip-hop continues to gain mainstream momentum in India and beyond, Hungama remains focused on fostering artist-first collaborations that champion originality, creative freedom and sustainable growth.
