Mumbai: Wrap2Earn Technologies Pvt. Ltd., a transit fleet–based advertising solution, has announced an exclusive national partnership with Moove, one of India’s strongest and highest-occupancy ride-hailing fleets. Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across Mumbai, Delhi NCR, Bengaluru, and Hyderabad.
This partnership grants Wrap2Earn rights to manage and execute interior and exterior advertising across Moove’s fleet, transforming high-visibility commercial vehicles into powerful, mobile advertising touchpoints for brands.
The development follows closely on the heels of Wrap2Earn securing exclusive advertising rights on the Uber Shuttle fleet across India, significantly expanding its footprint in the fast-growing transit media category. With both Uber Shuttle and now Moove in its portfolio, Wrap2Earn strengthens its position as one of the country’s most trusted partners for high-impact, high-frequency mobility-led advertising.
At the core of the partnership is a shared strategic objective between Moove and Wrap2Earn: maintaining high vehicle occupancy to maximise value across the ecosystem.
Moove operates one of the highest driver-occupancy fleets in the country, ensuring maximum utilisation and consistent on-road presence. Wrap2Earn leverages this high utilisation to deliver enhanced brand visibility, enabling advertisers to achieve extensive reach across India’s busiest urban corridors. This alignment positions the collaboration as not only operational but also strategic, performance-led, and built for scale.
Speaking on the partnership, Elmer Dsilva, Founder & CEO at Wrap2Earn, said, “Our collaboration with Moove is a strong extension of our mission to build India’s most impactful transit media network. With Moove’s exceptional occupancy rates and highly reliable fleet performance, brands gain unmatched visibility and frequency. Combined with our recent exclusive partnership with Uber Shuttle, Wrap2Earn now offers one of the most scalable transit advertising ecosystems in the country.”
Binod Mishra, Regional Managing Director – India & South Asia at Moove, added, “Moove has always focused on creating value for customers through consistent utilisation. By partnering with Wrap2Earn, we unlock new opportunities where our high-occupancy vehicles serve as a premium platform for brands. It’s a collaboration that benefits drivers, advertisers, and the mobility ecosystem as a whole by increasing our customers’ earning potential and offering a highly engaged captive audience to the brands. With this partnership, it also becomes a credible channel for brands to engage with the HNI population through smart advertising.”
Naved Ansari, Director of Operations – India & South Asia at Moove, further emphasised the underlying importance of this partnership, stating, “At Moove, every collaboration must serve the long-term financial well-being of our customers. This partnership with Wrap2Earn allows us to create incremental earning opportunities for our customers as they progress on their journey toward eventually owning the vehicle from us. By integrating credible, high-quality advertising into our fleet, we are strengthening a model that not only supports better earnings but also delivers a powerful, high-engagement platform for brands across India’s busiest routes.”
Gaurav Shrimali, Chief of Staff – Wrap2Earn & BuzzOmni, commented on the brand opportunity unlocked through this initiative, saying, “This partnership meaningfully elevates the transit media landscape for advertisers. With Moove, one of India’s highly utilised fleets, integrated into our expanding mobility ecosystem, brands now gain access to consistent, high-frequency visibility across dense urban corridors where traditional media often struggles to break through. The combination of scale, reliability, and real-time mobility patterns enables marketers to reach audiences at moments of both attention and intent. For brands seeking impact and premium urban reach, this collaboration sets a new benchmark in mobility-led advertising.”
The partnership underscores the accelerating shift toward mobility-first advertising — a format that offers dynamic, city-wide exposure; high-frequency consumer touchpoints; visibility across premium urban routes; data-driven audience reach; and a scalable network enabled by real-time mobility patterns.
With Moove’s fleet and Wrap2Earn’s expanding transit media ecosystem, including Uber Shuttle, brands now have access to one of the most robust, dependable, and high-visibility advertising platforms in the country.
