ew Delhi: Philips India, a trusted name in Indian households for over 96 years and India’s No.1 hair styling brand, has announced Rasha Thadani as the Brand Ambassador for its Hair Styling Range. The association reinforces Philips’ commitment to delivering hair styling solutions designed specifically for Indian hair types and Indian conditions.
The announcement coincides with the launch of a new digital film titled ‘Designed for Indian Hair’, conceptualised in collaboration with creative agency The Germ. Set in the imaginative world of the Indian Hair Court, the film puts everyday hair aggressors such as humidity, heat, hard water, and genetics on trial for the damage they cause. The narrative drives home a clear message: effective hair styling in India requires solutions that strike the right balance between performance and hair health.
The film showcases Philips’ advanced hair styling portfolio, including the Hair Straightening Brush, Hydrating Hair Dryer, One Stroke Straightener, and 2-in-1 Airstyler, with Rasha Thadani featuring as the Philips Hair Expert. Her role represents a new generation of informed consumers who seek high performance, ease of use, and healthier styling outcomes. Through this campaign, Philips aims to deepen its engagement with Gen Z and young millennials, aligning with evolving beauty expectations that prioritise authenticity, credibility, and thoughtful innovation.
Speaking about the association, Smit Shukla, Country Head – Philips Personal Health, said, “Hair styling in India is influenced by a unique mix of climate conditions, environmental factors, and diverse hair types. At Philips, we create products rooted in real consumer insights and are backed by science and technology. Our ‘Designed for Indian Hair’ campaign brings this philosophy to life, and Rasha introduces a fresh, contemporary voice that truly connects with today’s generation of consumers.”
Commenting on her association, Rasha Thadani, Brand Ambassador – Philips Hair Styling Range, said, “What drew me to Philips is its clear understanding of hair and the thoughtfulness behind its products. Styling in challenging weather conditions is a task, and Philips focuses on solutions designed with care, science, and real insight. I’m excited to partner with a brand that believes great styling should also mean healthier hair.”
The Philips Hair Styling Range is available across leading e-commerce platforms including Amazon, Flipkart, and Nykaa, as well as select Croma and Reliance Digital outlets and major appliance retailers across India.
