Delhi: Sociowash, an integrated advertising agency, has secured the D2C media mandate for AGEasy, a unique phygital, direct-to-consumer business of Antara Senior Care—India’s only fully integrated senior care ecosystem. The partnership marks a strategic step towards expanding AGEasy’s digital footprint and reinforcing its position as a trusted senior wellness brand.
As part of the mandate, Sociowash will lead AGEasy’s D2C media promotions and digital advertising efforts, with a focus on driving revenue growth and strengthening engagement across digital platforms. The agency will oversee end-to-end media strategy and execution, amplifying AGEasy’s mission of enabling seniors to age with ease and joy through thoughtfully designed products backed by expert insights.
Launched in 2023, AGEasy offers a curated portfolio of over 85 products and more than 180 SKUs addressing key areas of senior wellness, including joint care, lung care, fall prevention and assisted mobility. Through compassionate innovation, the brand has already impacted the lives of over five lakh seniors, helping restore dignity, independence, and everyday ease.
Expressing his delight on the partnership, Shlok Hari, Business Head (Media), Sociowash, said, “Collaborating with AGEasy gives us the opportunity to help build-up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”
Mukesh Ghuraiya, Chief Marketing Officer, Antara Senior Care, said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital expertise and creative storytelling approach align perfectly with our mission to make everyday wellness solution accessible and trusted.”
This association further strengthens Sociowash’s growing portfolio of impact-driven brands. With over a decade of experience in delivering data-led, human-centric digital strategies, Sociowash continues to help brands build meaningful connections through purposeful storytelling and measurable outcomes.
