Mumbai: INNOCEAN has renewed its global media partnership with Havas Media Network following an internal review covering Hyundai Motor Group brands across key international markets.
Under the renewed mandate, Havas Media Network will continue to handle media duties for Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America. The partnership will be managed in close collaboration with INNOCEAN’s international team in Seoul, its European hub in Frankfurt, Middle East operations in Dubai, and Asia Pacific teams based in New Delhi and Jakarta.
The extended collaboration signals a stronger push toward leveraging data and technology to support the acquisition, conversion, and retention of Hyundai Motor Group’s increasingly diverse global customer base.
“We are pleased to extend our partnership with Havas Media Network, reflecting our shared commitment to delivering stronger, data-led media performance across key global markets. Together, we will continue to accelerate growth by creating more connected and effective customer experiences for Hyundai Motor Group brands,” said Steve Jun, Head of Global Business at INNOCEAN.
“INNOCEAN and Havas Media Network have a shared commitment to innovation, impact and global excellence at scale,” shared Peter Mears, Global CEO, Havas Media Network. “In extending our storied relationship, we look forward to driving transformative business outcomes through Converged.AI, creating seamless, data-driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion.”
The renewed mandate officially came into effect in January 2026, reinforcing a long-standing relationship focused on performance-driven, tech-enabled global media strategies.
