Mumbai: Verve Media, an integrated digital marketing agency, has won the social media and video content creation mandate for Rasoi Raga, a brand rooted in India’s rich culinary heritage and inspired by the rhythm and soul of traditional royal kitchens.
As part of the mandate, Verve Media will lead Rasoi Raga’s social media presence and produce video-led content that translates the brand’s philosophy into compelling digital narratives. The focus will be on building a distinctive brand voice, showcasing its culinary storytelling, and creating immersive content that brings Rasoi Raga’s unique blend of tradition and modernity to life across platforms.
Rasoi Raga draws inspiration from the royal rasois of North India, where food was not merely prepared but composed—guided by intuition, memory, and rhythm. With a philosophy that views cooking as a living raga, the brand aims to revive time-honoured flavours and present them in a contemporary context, while preserving their original essence.
The partnership seeks to establish Rasoi Raga as a culturally rich and emotionally resonant food brand in the digital space. Through strategic social media management and high-quality video content, the collaboration will focus on deepening audience connection and amplifying the brand’s narrative around heritage, flavour, and service.
Vinay Singh Sangwan, Co-Founder, Verve Media, said, “Rasoi Raga is built on a beautiful and deeply Indian insight – that food, much like music, carries rhythm and emotion. Our approach will be to translate this philosophy into visual and digital stories that feel authentic, immersive, and culturally rooted, while still speaking to today’s audience.”
Rakesh Kumar from Rasoi Raga said, “We acknowledge our Digital Media Partner Verve Media and its leader Vinay for their strategic clarity, elevated creative craft and refined execution. Their thoughtful approach to brand storytelling and digital engagement has played a meaningful role in strengthening our brand positioning in the Food services Industry in a very short span of time. Long way to go together..!”
This mandate further strengthens Verve Media’s growing and diverse client portfolio, which includes brands such as Snitch, Sunteck Realty, Shell, Wipro, Rummy Circle, Infosys, Uber, Rentomojo, Property Pistol, Pragati Group, TEDx, UNDP, and NABARD, among others.
