Mumbai: Dove has partnered with global pop-culture phenomenon Bridgerton, from Netflix and Shondaland, to introduce a limited-edition beauty collection in India, timed with the much-anticipated Season 4 premiere on January 29, 2026.
The Dove x Bridgerton Limited-Edition Collection reimagines everyday self-care rituals as indulgent, sensorial experiences inspired by the romance, mystery and opulence of the Ton. Featuring bespoke packaging, nourishing Dove formulations and two signature fragrances, the collection celebrates authenticity and self-expression, aligning with Dove’s long-standing commitment to real beauty.
Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited, said, “This collaboration reflects a larger shift in the personal care and beauty landscape, where global pop culture, immersive fragrance storytelling, and purpose-led brands come together to shape how consumers discover and engage with everyday care rituals. With the Dove x Bridgerton limited-edition collection, we are reimagining moments of self-care through the lens of culture and craftsmanship, while bringing a truly international, real-time launch to Indian consumers, underscoring Dove’s commitment to innovation that is both culturally relevant and meaningfully accessible.”
Vipul Mathur, Executive Director, Personal Care, HUL said, “The Dove x Bridgerton collection is our way of turning everyday moments into something a little more indulgent. Inspired by the royal world of Bridgerton, this limited-edition range brings together luxurious textures, captivating fragrances and brings Dove into the center of cultural conversation — inviting Indian consumers to immerse themselves in the world of Bridgerton through a global collaboration launching in India alongside markets worldwide.”
The collection introduces two fragrances designed to evoke the elegance and drama of the Bridgerton universe. Moonlit Masquerade blends hydrangea, eucalyptus and warm musk, capturing the mystique of a masquerade ball, while Raspberry Rendezvous combines raspberry, rose, peony and whipped cream in a playful gourmand profile inspired by a flirtatious teatime affair.
These scents are available across a curated range of Dove products including Body Wash, Shampoo and Hair Mask, each formulated to deliver the brand’s signature nourishment for radiant skin and healthy hair.
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