New Delhi: Adgcraft Communications has secured the public relations mandate for the second edition of Kalidas ka Kathaalok, The Great Indian Storytelling Festival, organised by Samay Yaan in collaboration with the Indira Gandhi National Centre for the Arts (IGNCA). The two-day cultural festival will be held at Purana Qila, New Delhi, on 7th and 8th February 2026.
As PR partner, Adgcraft will lead the festival’s strategic and creative media communications, working to amplify its cultural narrative and expand its reach across platforms. The association reflects a shared vision of bringing India’s literary heritage into contemporary conversations through immersive storytelling and cultural engagement.
The festival is themed around the idea of time travel into Bharat as it existed 2,000 years ago, drawing inspiration from the works and world of Mahakavi Kalidasa. Through storytelling, theatre, music, and art, the event seeks to reinterpret ancient Indian thought and civilisational imagination for modern audiences, positioning classical storytelling as a living and evolving art form.
Commenting on the partnership, Abhinay Kumar Singh said, “Kalidas ka Kathaalok is a beautiful concept as Kalidasa remains one of the greatest literary geniuses in our history, experiencing his world through storytelling, music, and performance makes that legacy accessible in a deeply meaningful way. For today’s young generation, which is already drawn to creativity, art, and expression, this festival offers an opportunity to engage closely with Sanskrit, tradition, and the spirit of Bharat. We are excited to be part of such a thoughtful cultural journey and partner with Kathaalok in bringing these stories to life.”
Sharing her perspective, Bharti Dhingra, Project Head of Katha Lok, said, “This festival is built around listening to stories, to places, and to the questions ancient India explored around love, power, nature, and society. Kalidas ka Kathaalok does not instruct audiences on how to view the past; it creates an atmosphere that encourages reflection and dialogue. By situating these experiences within Purana Qila, we invite visitors to move through history both physically and emotionally, allowing the past to feel present rather than distant. With Adgcraft Communications joining us as our PR partner, we are confident and assured that this vision of art, storytelling, and cultural engagement will reach wider audiences and deepen its impact.”
Kalidas ka Kathaalok is designed as an immersive cultural experience, featuring a grand stage, thematic experience zones, ancient attars, Brahmi script installations, and Sur Samay Yaan, among other elements. Set against the historic backdrop of Purana Qila, the festival encourages audiences to experience literature as a living tradition, bridging classical heritage with modern sensibilities.
