Mumbai: Hyundai Motor India Limited (HMIL) created a striking visual spectacle at Mumbai’s iconic Worli Sea Link, projecting its global partnership with the International Cricket Council (ICC) as excitement builds for the ICC Men’s T20 World Cup 2026.
As an ICC Global Premier Partner for 2026 and 2027, Hyundai used the landmark installation to celebrate India’s deep-rooted passion for cricket while marking the build-up to one of the world’s biggest sporting events. The high-impact projection transformed the sea link into a vibrant canvas of cricketing energy, spotlighting Hyundai’s association with the ICC and reinforcing its commitment to connecting with fans through culturally resonant and emotionally engaging experiences.
Speaking on this unique initiative, Virat Khullar, Head, Marketing, Hyundai Motor India Limited, said, “Cricket holds a special place in the hearts of Indians. By illuminating the Worli Sea Link, one of our country’s most iconic landmarks, we wanted to create a powerful and memorable moment that captures the excitement building around the ICC Men’s T20 World Cup. This projection reflects Hyundai’s commitment to being present wherever our customers’ passions lie and to celebrating the spirit of the game with fans across the country. As the cricketing world turns its attention to the ICC Men’s T20 World Cup 2026, Hyundai continues to drive excitement beyond the stadiums, bringing the game closer to fans through iconic brand experiences.”
The activation is part of Hyundai Motor Company’s multi-year global Premier partnership with the ICC, aimed at celebrating cricket as a unifying force across geographies, cultures, and generations. With the ICC Men’s T20 World Cup 2026 set to begin on February 7 across India and Sri Lanka, Hyundai’s landmark projection sets the tone for a series of fan-focused initiatives leading up to the tournament.
