Sunday, March 29, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home International

WBD Board to review sweetened Paramount Skydance bid amid ongoing Netflix deal

by MN4U Bureau
February 11, 2026
in International
Reading Time: 3 mins read
A A
WBD Board to review sweetened Paramount Skydance bid amid ongoing Netflix deal
Share Share ShareShare

Mumbai: In a dramatic escalation of one of Hollywood’s biggest takeover battles, Warner Bros. Discovery (WBD) confirmed Tuesday that its board will formally review an amended hostile tender offer from Paramount Skydance, even as it maintains its current recommendation in favor of its existing merger agreement with Netflix.

The unsolicited all-cash offer from Paramount Skydance, led by David Ellison, raises the stakes in WBD’s high-profile sale process by introducing additional financial commitments aimed at strengthening the proposal’s certainty and appeal to shareholders.

WBD said its board, “consistent with its fiduciary duties and in consultation with independent financial and legal advisors,” will carefully evaluate the revised bid in accordance with the terms of its merger agreement with Netflix. For now, however, the company is not altering its recommendation supporting the Netflix transaction. A formal response to Paramount’s amended proposal is expected within 10 business days.

The board also advised shareholders not to take any action at this time.

Paramount Sweetens the Deal

Paramount Skydance’s revised proposal retains its $30 per share all-cash offer for WBD but layers on several additional assurances designed to address regulatory, financing and execution risks.

Among the key enhancements is a “ticking fee” provision under which WBD shareholders would receive an additional $0.25 per share — approximately $650 million in aggregate — for every quarter the deal remains unclosed beyond December 31, 2026. The move is intended to underscore confidence in regulatory clearance timelines.

Paramount also committed to funding the $2.8 billion termination fee payable to Netflix should WBD’s board ultimately accept the superior proposal. Further, it pledged to eliminate up to $1.5 billion in potential financing costs tied to WBD’s debt exchange offer by fully backstopping the transaction and reimbursing shareholders if the exchange fails and the deal does not close.

The company said its financing package has been expanded to include $43.6 billion in equity commitments from the Ellison family and RedBird Capital Partners, alongside $54 billion in debt commitments from Bank of America, Citigroup and Apollo. Paramount’s offer carries no financing condition and includes a personal guarantee from Larry Ellison covering the equity financing as well as potential damages.

Additionally, Paramount signaled flexibility on interim operating covenants and offered to match comparable restrictions contained in the Netflix agreement. It also expressed willingness to negotiate protections related to potential deterioration in WBD’s linear television business.

Regulatory Momentum

Paramount said it has certified compliance with the U.S. Department of Justice’s “Second Request” related to antitrust review, triggering a 10-day waiting period under federal regulations. It has also secured foreign investment clearance in Germany and stated that discussions with global regulators are ongoing.

The company has positioned its bid as pro-competitive and supportive of creative talent and theatrical exhibition, arguing that the transaction would strengthen traditional Hollywood studios amid mounting pressure from streaming and technology giants.

Contrast With Netflix Transaction

Paramount’s campaign has increasingly focused on drawing contrasts with WBD’s agreed transaction with Netflix, which involves a complex structure combining cash consideration and equity in a spun-off entity, Discovery Global.

According to Paramount, the amount of cash WBD shareholders would ultimately receive under the Netflix deal depends on Discovery Global’s debt capacity at separation. Paramount has argued that achieving the high end of the projected consideration range would require placing $17 billion of debt on Discovery Global — an assumption it characterizes as aggressive given market comparables.

Paramount estimates that, under more conservative leverage and valuation assumptions aligned with industry peers, the total value of the Netflix package could fall meaningfully below its fixed $30 per share cash bid.

WBD has not publicly revised its position on the Netflix transaction, but the board’s review of the enhanced Paramount proposal underscores mounting shareholder and market scrutiny.

Proxy Battle Brewing

The contest appears headed toward a shareholder showdown. Paramount has indicated it will solicit proxies against approval of the Netflix transaction at WBD’s upcoming special meeting and has previously signaled intentions to run a competing director slate at WBD’s 2026 annual meeting.

With billions in termination fees, debt assumptions and regulatory hurdles at stake, the battle for control of Warner Bros. Discovery has evolved into a broader referendum on Hollywood’s strategic future — pitting an all-cash certainty play against a complex restructuring bet tied to the prospects of a declining linear television business.

For now, WBD’s board remains officially aligned with Netflix. But the clock is ticking, and shareholders are poised to play the deciding role in one of the industry’s most consequential takeover fights.

Tags: NetflixWarner Bros. Discovery (WBD)

RECENT POSTS

Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
International

Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership

March 28, 2026
0

São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet joke into a real-world solution, launching a campaign that...

Read moreDetails
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
International

LIA opens 2026 awards season with 35% early bird discount, adds six new categories

March 26, 2026
0

Mumbai: London International Awards (LIA) has announced the opening of entries for its 2026 awards season, offering a 35% Super...

Read moreDetails
StoReel raises $34M to accelerate AI-led short-form storytelling platform
International

StoReel raises $34M to accelerate AI-led short-form storytelling platform

March 26, 2026
0

Mumbai: StoReel, an AI-native platform for short-form serialized content, has raised a total of $34 million in funding, comprising $9...

Read moreDetails
Publicis Media tops 2025 New Business Rankings with $10 billion in billings: COMvergence Report
International

Publicis Media tops 2025 New Business Rankings with $10 billion in billings: COMvergence Report

March 24, 2026
0

France: Global media consultancy COMvergence has released its Final 2025 Global New Business Barometer (NBB), revealing a dominant performance by...

Read moreDetails
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
International

Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026

March 18, 2026
0

Mumbai: WARC has released the 2026 edition of the WARC Effective 100, the global benchmark recognising the world’s most awarded...

Read moreDetails
OMD USA appoints Bradley Rogers as CEO as Chrissie Hanson moves to Dentsu
International

OMD USA appoints Bradley Rogers as CEO as Chrissie Hanson moves to Dentsu

March 14, 2026
0

Mumbai: OMD USA has named Bradley Rogers as its new Chief Executive Officer, succeeding Chrissie Hanson, who is stepping down...

Read moreDetails

LATEST NEWS

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

March 28, 2026

ANALYSIS

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Analysis

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine

March 28, 2026
0

Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...

PEOPLE

Excelsoft Technologies appoints Doreswamy P as CEO
People

Excelsoft Technologies appoints Doreswamy P as CEO

March 28, 2026
0

Bengaluru: Excelsoft Technologies Limited, a provider of technology-driven learning solutions, has announced the appointment of Doreswamy P as its Chief...

MARKETING

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion
Marketing

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion

March 28, 2026
0

New Delhi: VIDA, powered by Hero MotoCorp, has partnered with Kolkata Knight Riders (KKR) to launch the ‘6 for 6’...

Subscribe to Newsletters

ADVERTISING

Parag Bhatia elevated to Director – Media Buying at Zenith
Advertising

Parag Bhatia elevated to Director – Media Buying at Zenith

March 27, 2026
0

Mumbai: In a recent professional update shared on LinkedIn, Parag Bhatia announced his promotion to Director – Media Buying at...

PRINT

Advertiser behaviour will influence print ad products: FICCI EY Report
Print

Advertiser behaviour will influence print ad products: FICCI EY Report

March 25, 2026
0

Mumbai: Advertiser behaviour will influence print ad products says the FICCI EY Report. Advertisers are expected to increasingly favour higher-impact...

AUTHOR'S CORNER

AI Ethics in Advertising: Where Should Brands Draw the Line?
Authors Corner

AI Ethics in Advertising: Where Should Brands Draw the Line?

March 28, 2026
0

Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi

Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi

March 28, 2026
Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

March 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.