Mumbai: IndoBevs, a fastest growing beverage company, has appointed Diksha Sahgal as Head – PR and Corporate Communications, marking a strategic move as the company enters its next phase of expansion across domestic and international markets.
Diksha transitions into the role after serving as Category Manager for Speciality Spirits within the organisation, bringing with her a deep understanding of the company’s brand philosophy and portfolio direction. In her new capacity, she will lead IndoBevs’ integrated communications strategy, shape its evolving brand voice, and strengthen engagement with consumers, partners, and key industry stakeholders.
Her appointment comes at a time when IndoBevs is accelerating growth and broadening its market footprint, with communications playing a central role in building cultural relevance and sustaining brand momentum.
Diksha joined IndoBevs in 2024, where she contributed to refining brand positioning, driving portfolio innovation, and enhancing the company’s resonance with emerging consumer segments. During her tenure, the company saw strong traction for its recently launched botanically infused liqueur, Bonga Bonga.
A Brand and Communications Strategist with over seven years of experience, Diksha has previously held key roles at Woodsmen Mountain Whiskey and Freecharge. Her career spans brand building, consumer engagement, and strategic communications across sectors. She also holds a specialization in Public Relations from the Xavier Institute of Communications, Mumbai.
Speaking on her role, Diksha Sahgal said, “IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive, and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications—two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce, and communication, an intersection that is critical to where IndoBevs is headed.”
