Mumbai: Playbook Partners has led a $15 million investment in EverBrands, the operator of Subway and Lavazza in India, marking the firm’s third investment in the country since announcing the first close of its $250 million fund.
The investment comes at a significant milestone for EverBrands, with Subway India recently crossing the 1,000-store mark. Opening an average of two outlets every week over the past three years, the brand has emerged among the fastest-growing quick-service restaurant networks in the country.
Playbook Partners said the funding aligns with its strategy of backing scalable, profitable and technology-enabled consumer businesses. EverBrands’ multi-brand platform, built around globally recognised food and beverage brands and steady profitability, reflects the firm’s operator-led value-creation approach and focus on institutional-scale digital consumers.
Commenting on the investment, Vikas Choudhury, Founder & Managing Partner, Playbook Partners, said, “EverBrands has built a scaled operating platform across two globally recognized brands, with unit-level economics and operating practises focused on disciplined execution. This investment validates our thesis of partnering with businesses that have an established presence within their respective categories. We look forward to partnering with the team to support the continued scaling of a well-established food and beverage platform in India.”
