Mumbai: This Valentine’s Day, Zee Cinema celebrates love in all its intensity with the world television premiere of Ek Deewane Ki Deewaniyat on Saturday, 14th February at 8PM, a passionate romantic drama that explores obsession, heartbreak and unconditional love.
Directed by Milap Zaveri and starring the talented Harshvardhan Rane and Sonam Bajwa, the film arrives at a time when audiences are appreciating intense love stories more than ever, making the Valentine’s Day premiere of Ek Deewane Ki Deewaniyat highly sought after. Harshvardhan Rane already shares a special bond with TV viewers because of his earlier film Sanam Teri Kasam, which is loved by audiences and has attained a cult status especially among youth. Ek Deewane Ki Deewaniyat taps into the same emotional space that audiences deeply connect with and it showed in film’s strong box office success as well.
Director Milap Zaveri highlighted the film’s emotional core, saying, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Speaking about the film, Harshvardhan Rane shared, “I’ve always believed that romantic films that come from a place of honesty and emotional truth stay with the audience. Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience. I’m truly excited for audiences across the country to experience it on Zee Cinema this Valentine’s Day.”
The leading lady of the film, Sonam Bajwa added, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form. I’m excited for audiences to experience it on Zee Cinema on Valentine’s Day.”
Ek Deewane Ki Deewaniyat follows the emotionally charged journey of Vikramaditya, a powerful politician who is deeply in love with actress Adaa. When his feelings are not reciprocated, his heart is broken, setting off a chain of events that impact both their lives. As emotions intensify and misunderstandings grow, the story explores the complexities of love and heartbreak. The story builds towards a turning point that raises one question – how far can love go before it changes everything?
Tune in to Zee Cinema this Valentine’s Day to witness love, passion and heartbreak with Ek Deewane Ki Deewaniyat on Saturday, 14th February at 8PM
-Based on Press Release
