New Delhi: HealthOK, Mankind Pharma’s pure-veg multivitamin brand, has launched a new digital influencer campaign featuring Indian cricketer Bhuvneshwar Kumar as it seeks to strengthen consumer trust and expand awareness of vegetarian nutritional supplementation.
Built around the tagline “Dikhawa Nahi. Karke Dikhaye,” the campaign highlights the idea that trust is earned through consistent performance rather than bold claims. It will be rolled out across Instagram, YouTube, Facebook and other digital platforms through influencer-led content promoting HealthOK’s proposition of 24-Hour Active Energy.
According to the company, the collaboration with Bhuvneshwar Kumar is based on a shared belief in vegetarian nutrition. A lifelong vegetarian, the cricketer advocates supplementing daily nutrition where essential vitamins may be lacking through diet alone.
HealthOK is a pure-vegetarian multivitamin formulated with 19 essential vitamins and minerals, along with taurine and ginseng. The company said the product is clinically proven to improve energy in 14 days and is positioned as a nutritional supplement for consumers seeking to support their everyday health while maintaining a vegetarian lifestyle.
Speaking about the association, Bhuvneshwar Kumar said, “I’ve always believed that trust is built through consistency and performance. That’s what this campaign stands for. I’m a vegetarian and I’m glad to collaborate with HealthOK, which is a vegetarian supplement, to encourage people to make the right nutritional choices every day without compromising on their vegetarian lifestyle beliefs.”
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Pvt. Ltd., said, “Our digital trust campaign is rooted in a simple thought: real trust comes from delivering consistently. Bhuvneshwar Kumar perfectly reflects that philosophy. Just as he has earned the trust of millions through his performances, HealthOK has earned consumers’ trust with a clinically proven formulation that supports energy and everyday health.”
“We believe the right brand collaborations are built through values and long term vision. We’re delighted to have facilitated this association and look forward to seeing both brands create meaningful impact together”, said Aneesh Gautam, Co-Founder & Director Talent, LegaXy.
The campaign is part of HealthOK’s broader digital marketing strategy aimed at reinforcing the brand’s positioning in the vegetarian multivitamin segment while leveraging influencer-led engagement to reach health-conscious consumers.
