Valentine’s Day 2026 has marked a clear shift in how brands are interpreting love, moving beyond predictable gifts and grand gestures to focus on authenticity, effort and emotional connection. Across categories—from luxury and food to wellness, mobility, fashion and energy—campaigns this season highlight shared experiences, self-care, sustainability and everyday companionship. The narrative centres on modern relationships shaped by intention, individuality and evolving social values, positioning love not as a one-day celebration but as a reflection of meaningful, lived moments.
Fevicol Shoefix
Fevicol Shoefix, from Pidilite Industries, has launched its Valentine’s Day campaign ‘Jodi Salamat Rahe’, adding a humorous twist to the season of love. Inspired by 90s Bollywood drama and nostalgia, the film playfully compares romantic couples with another important pair we often take for granted—our shoes. With a quirky cameo by Blinkit, the campaign highlights the common problem of a broken shoe disrupting daily life and positions Fevicol Shoefix as a quick, DIY solution for consumers on the go.
Tanishq
Tanishq, the jewellery retail brand from the house of Tata, has introduced the Soulmate Diamond Pair Rings this Valentine’s season, creating a new engagement jewellery category in collaboration with De Beers. The collection features natural diamonds that have been together for over a billion years and are crafted from a single rough diamond that is split into two, symbolising two individuals emerging from one shared origin. Positioned as a reflection of destined togetherness and enduring love, the rings represent relationships built with intention and resilience. The campaign film brings this idea to life by tracing a couple’s journey from their first meeting through moments of joy, conflict and growth, culminating in a beachside proposal with the Soulmate Diamond Pair, later revisited years on as a symbol of lasting commitment. Rooted in Tanishq’s legacy of trust and expertise in natural diamonds, the collection is designed as a meaningful engagement marker that celebrates togetherness while honouring individuality, blending contemporary aesthetics with everyday wearability for modern couples.
District by Zomato
District by Zomato has launched a Valentine’s Day campaign highlighting that real romance is about genuine effort. Featuring Ishaan Khatter, the film takes a light-hearted look at modern dating and encourages partners to go beyond vague “something chill” plans. Through a humorous guide to being a “green flag,” the campaign shows that thoughtful gestures—like planning the day, booking special tables, or adding personal touches—matter more than casual spontaneity. District positions itself as the enabler of such moments, offering reservations at 40,000 restaurants across India, VIP experiences at select venues, and added benefits at over 500 restaurants, making Valentine’s Day planning simple and seamless.
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Tiffany & Co.
This Valentine’s Day, Tiffany & Co. celebrated love as more than just a single occasion. Ahead of the day, Saif Ali Khan and Kareena Kapoor Khan visited the Tiffany & Co. boutique in Mumbai, spending time together browsing collections and choosing gifts for each other. Their visit reflected how modern couples mark the season—with comfort, ease and shared meaning rather than grand gestures. Kareena wore pieces from the Tiffany HardWear collection, while Saif styled the Jean Schlumberger by Tiffany & Co. Bird on a Rock brooch, both embodying understated elegance. Founded in 1837, Tiffany & Co. has long been associated with meaningful love stories, and this Valentine’s Day the House reinforced its belief that love is not defined by one moment, but by many shared experiences celebrated over time.
Havmor
Valentine’s Day proposals often feel predictable, with the same flowers and chocolates repeated every year. This season, Havmor Ice Cream, part of LOTTE India Corporation Ltd, is looking to change that with its #BeMyHeartbeat campaign. Based on the idea that people today value experiences over traditional gifts, the campaign presents ice cream as the heart of the celebration rather than just a dessert. Havmor encourages couples to make their proposals more joyful and memorable with its Heartbeat Red Velvet Ice Cream Cake, now available at Havmor parlours, leading stores, and quick-commerce platforms like Zepto and Blinkit. The campaign is being promoted through a 360-degree media plan across outdoor, print, and digital platforms, highlighted by a striking 3D heart-shaped outdoor installation designed to turn everyday city spaces into share-worthy Valentine’s moments.
upGrad
This Valentine’s Day, upGrad launched ‘AI Love You’, an integrated campaign that presents Artificial Intelligence as a supportive partner in personal and professional growth. Blending music, storytelling and pop culture, the campaign uses AI-created content to demonstrate how the technology can enhance creativity and productivity rather than replace human effort. By shifting the conversation away from fear and toward opportunity, the initiative positions AI as a practical and essential skill for working professionals. Anchored by an original hip-hop anthem and digital films, and supported by creator collaborations and on-ground activities, the campaign also introduced “Career Cupids” to guide learners toward relevant AI programmes, along with limited-period course waivers to drive engagement.
Go Spiritual
As Valentine’s Day approaches with its familiar symbols of romance, Go Spiritual, a leading Spiritual & Wellness Organization dedicated to spirituality,mental health, holistic living, and India’s profound cultural heritage, today unveils its impactful “Go Spiritual Love” campaign. This powerful initiative redefines love as an eternal, unconditional, and divine essence that originates from within—while courageously confronting the rising tide of crimes, shattered families, divorces, and deep societal wounds caused by lust masquerading as love.
Tata Power
In a category usually focused on savings, subsidies and technical features, Tata Power is highlighting emotion and lifelong trust this Valentine’s season. Through its new campaign for Tata Power Solaroof, built around the line “Yeh On Toh Quality Lifelong,” the brand presents rooftop solar not just as a utility, but as a long-term relationship rooted in permanence and responsibility—values central to Indian homes. Instead of only talking about lower electricity bills, the campaign positions Tata Power Solaroof as a dependable, lifelong partner that protects the home and future generations. Backed by strong credentials including a 25-year module warranty, over 3.5 lakh installations, 4.4 GW+ rooftop capacity and up to 80% bill reduction, the emotional message is reinforced by scale and credibility. As India accelerates rooftop solar adoption under the Government of India’s PM Surya Ghar: Muft Bijli Yojana, which aims to solarize one crore households, the campaign positions Tata Power Solaroof not just as a solar solution, but as a lasting promise of quality and peace of mind.
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Carysil
This Valentine’s Day, Carysil focuses on simple, heartfelt moments instead of grand romantic gestures. Through its new campaign film featuring Chunky Panday and Bhavana Pandey, the brand highlights how genuine intention matters more than perfect planning. In the film, a forgotten plan turns into a thoughtful surprise, with the kitchen becoming a space for warmth and spontaneity rather than stress. Chunky steps confidently into the kitchen, subtly challenging traditional roles, and the story unfolds in a way that feels natural and relatable. The campaign also reflects Carysil’s belief that modern kitchen appliances should be easy and intuitive to use, helping create comfortable spaces where real connections can happen effortlessly.
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Zappfresh
This Valentine’s Day, Zappfresh launched its #FromOurLoveStoryToYours digital campaign to engage consumers in a more personal way. The initiative featured a digital film on the brand’s official Instagram page, showcasing the founders making surprise doorstep deliveries for select Meevaa Foods orders across the city. The activation focused on early buyers of the newly introduced frozen vegetarian snacks range, encouraging product trials through direct interaction rather than traditional promotions. Positioned as an experiential brand-building effort, the campaign aimed to create awareness and stronger consumer connections through meaningful, real-world engagement.
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Aviva Beauty
Aviva Beauty has launched #NoOneToImpress, an Anti-Valentine’s campaign that shifts the focus from showy romance to personal, everyday self-care through skincare. Rolled out across the brand’s social media platforms in early February, the campaign encourages people to see skincare not as a special occasion treat, but as simple, consistent care that supports well-being without the need for validation. As part of the initiative, Aviva invites its community to share their honest, unfiltered skincare routines, with selected participants receiving Aviva Beauty products. The week-long campaign includes a founder-led film, creator collaborations promoting relaxed at-home self-care, a self-gifting edit for Anti-Valentine’s Day, and a giveaway built around the #NoOneToImpress, celebrating skincare as a private and personal ritual rather than a performance.
Indriya
As Valentine’s Day approaches, love is being celebrated through grand gestures as well as the thoughtful, meaningful moments that make relationships extraordinary. Indriya, Aditya Birla Jewellery, marks this special occasion with its latest campaign featuring Soha Ali Khan and Kunal Khemu, showcasing how jewellery can be the perfect expression of care, thoughtfulness, and enduring affection.
Bold Care
This Valentine’s season, Bold Care has launched India’s Got Latex, an outdoor campaign that turns regular billboards into an interactive city-wide hunt. In collaboration with Samay Raina, the campaign encourages people in Mumbai to spot any of the four Bold Care billboards, click a photo, and share it on Instagram Stories tagging @bold.care and Samay Raina with the hashtag #IndiasGotLatex. The brand will repost all participating entries, and one lucky couple will win a fully paid international vacation. Through this initiative, Bold Care aims to spark more open conversations around intimacy, boost user-generated content, and position itself as a bold, youth-focused voice in India’s growing sexual wellness space.
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Oben Electric
This Valentine’s Day, India’s fastest-growing electric motorcycle manufacturer, Oben Electric, is encouraging riders to make a different kind of commitment, one that reflects the growing need for cleaner urban mobility. Through its #ItsOkayToLeave campaign, the brand draws on the idea of a Valentine’s Day breakup to spark a timely conversation: when something turns toxic, isn’t it okay to move on?
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OYO
In a world where deadlines pile up, notifications never stop, and “busy” has become a way of life, staying in love can sometimes feel harder than falling in love. This Valentine’s Day, OYO invites India to slow down and reconnect with what truly matters through its heartfelt new campaign “Stay In Love.”
SNITCH
This Valentine’s Day, SNITCH has launched its new campaign, Love, Unintended, a short micro-drama series that highlights the simple and natural expressions of love seen in everyday life. Instead of focusing on grand romantic gestures, the campaign showcases quiet, unspoken moments of care and companionship that happen instinctively. Through these stories, SNITCH presents a modern view of masculinity—men who are confident yet emotionally aware, expressing affection through small, thoughtful actions. The visuals are subtle and realistic, with SNITCH apparel blending naturally into the narrative to reflect effortless, everyday style.
Gozoop & CookieMan India
Gozoop Creative, an integrated marketing and creative company, has conceptualised CookieMan India’s Valentine’s Day campaign, ‘Happy Cookiestage’, a cultural idea rooted in the evolving realities of Gen Z dating. The campaign reimagines how young audiences experience intimacy today: fluid, undefined, and intentionally free of labels.
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Crossword
This Valentine’s season, Crossword Bookstore has introduced a unique in-store experience titled ‘Blind Date with a Book,’ inviting readers to discover their next favourite read through an element of surprise. Live across all Crossword stores until 28th February 2026, the concept features books wrapped without visible covers or titles, accompanied only by playful clue cards hinting at the genre, mood and themes inside. Encouraging customers to trust instinct over familiarity, the initiative transforms book shopping into a fun and thoughtful experience. Complemented by a curated Valentine’s gifting selection, the campaign aims to add a sense of discovery and charm to the festive season while celebrating the joy of reading.
Spykar
This Valentine’s season, Spykar unveils its latest campaign #LoveAtFirstFit, inviting couples to put both their relationship and style instincts to the test. With an unconventional date idea, Spykar introduces a playful ‘Blindfold Challenge’ across its stores, turning shopping into a special experience.
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redBus
This Valentine’s Day, redBus is moving beyond couple-centric celebrations to spotlight the reality of breakups with its new campaign, Move On Codes. The initiative turns heartbreak into an opportunity to travel, transforming common breakup reasons into playful coupon codes that friends can use to plan trips together. Inspired by relatable situations, codes such as CalledMeBro, WasBFFWithEx, LeftMeOnSeen, HatedMyDog and CheatedOnMe add humour to post-breakup emotions while positioning travel as a way to cope and move forward. Users can create their own #MoveOnCode, share it with friends, and book journeys together using the same code, with the most creative entry winning a fully sponsored Move On Trip for the creator and everyone who uses it. The campaign is supported by two digital films that use light-hearted metaphors to depict emotional baggage after a breakup, before showing friends setting off on a bus journey together, reinforcing travel as a shared path to moving on.
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&TV
&TV has consistently championed stories that reflect the warmth, humour and emotional familiarity of everyday Indian life. This Valentine’s Day, the channel extended that philosophy beyond television with a brand-led initiative titled ‘India ka Love Language,’ celebrating how love is often expressed in Indian households. Built on the insight that affection in India—especially among men—is rarely verbalised but shown through small, meaningful gestures and silent support, the campaign encouraged people to express love in simple, tangible ways. As part of the initiative, &TV conducted an on-ground activation across Delhi where a rose became a subtle symbol of appreciation, prompting individuals to pass it on to someone special without grand declarations. The campaign is closely aligned with Bhabiji Ghar Par Hain! 2.0, a show known for portraying relationships through playful banter and everyday interactions, reinforcing the message, “Aapke pyaar ke liye ek anokha tohfa – Sahi pakde hain!”, as a natural extension of the channel’s core thought.
Saraf Furniture
This Valentine’s Day, Saraf Furniture is encouraging couples to celebrate love across every corner of the home, not just the bedroom. The campaign highlights how modern relationships are built through everyday moments—whether it’s watching movies on the sofa, sharing meals at the dining table, enjoying coffee on the balcony, or even working side by side at a desk. With a Gen Z-friendly tone and taglines like “Real chemistry starts at the dining table” and “Love is a house full of moments,” the brand aims to spark digital conversations and shift the focus from traditional gifting narratives. To complement the campaign, Saraf Furniture is offering a flat 40% discount on dining and sofa sets, helping couples create warm, comfortable spaces for meaningful shared experiences at home.
