Friday, May 22, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

67% Indians call their relationship loving, Yet India places last in partner satisfaction: Ipsos Survey 2026

by MN4U Bureau
February 14, 2026
in Analysis
Reading Time: 2 mins read
A A
67% Indians call their relationship loving, Yet India places last in partner satisfaction: Ipsos Survey 2026
Share Share ShareShare

Mumbai: A new global study by Ipsos has found that India ranks lowest among 29 markets on partner satisfaction and is among the bottom three on the Love Life Satisfaction Index 2026, highlighting a gap between relationship expectations and lived experiences.

The Love Life Satisfaction Survey 2026, conducted across 29 countries, measures how satisfied people are with the love in their life, their sex lives, and their relationship with their spouse or partner, combining these elements into a single Love Life Satisfaction Index.

While two in three Indians (67%) describe their relationship with their spouse or partner as loving, India ranks lowest among all surveyed markets on this measure. Additionally, India places among the bottom three when it comes to feeling loved, pointing to comparatively lower emotional affirmation among respondents.

In contrast, India performs relatively better on satisfaction with romantic and sex lives, ranking 8th overall. Markets such as Thailand and Indonesia lead this dimension, followed by Mexico, Spain, Malaysia, Colombia, Peru, India and Argentina.

At the top of the Index, Thailand ranks highest overall, with respondents reporting strong satisfaction across partner relationships, romantic lives and sex lives. Markets across Asia, Latin America and parts of Europe dominate the upper tier of the Index. At the lower end, Japan, South Korea and India record the weakest overall love life satisfaction scores. Notably, Italy and France — often culturally associated with romance — also appear among the bottom ten.

Suresh Ramalingam,
Suresh Ramalingam

Elucidating on the findings of the survey, Suresh Ramalingam, CEO, Ipsos India, stated, “India’s lower ranking presents a striking contrast to its longstanding cultural association with romance and intimacy, often symbolised by the Kamasutra. However, love life satisfaction is shaped as much by contemporary realities as by cultural legacy. Social structures, evolving relationship norms and the demands of modern life may all play a role.Multi-generational family responsibilities, shifting expectations within marriages, and the pressures of balancing work and household commitments can influence how individuals assess their personal and romantic fulfilment. Importantly, two in three Indians report being satisfied with their love life. The ranking is relative across markets and should be interpreted in context, rather than as an absolute measure of dissatisfaction.”

The survey findings underline that relationship satisfaction is influenced not only by cultural narratives but also by broader social and economic realities. Emotional closeness, practical partnership and everyday pressures intersect in shaping how individuals evaluate their love lives.

The study also examined the link between income and love life happiness. Across the 29 markets, individuals in high-income households reported higher satisfaction levels. On average, 82% of high-income respondents said they were satisfied with the love in their life, compared to 72% among low-income respondents. Similarly, 68% of high-income respondents expressed satisfaction with their romantic or sex lives, versus 52% of low-income respondents — reflecting a 14-percentage-point gap.

The survey covered 23,268 adults globally, including approximately 2,200 respondents in India, of whom around 1,800 were interviewed face-to-face and 400 online.

Tags: IpsosSuresh Ramalingam

RECENT POSTS

Deloitte India expands strategic partnership with Google Cloud to deliver AI-powered cybersecurity solutions
Analysis

85% Gen Zs, 91% Millennials in India confident using AI at work: Deloitte

May 20, 2026
0

Mumbai: India’s Gen Z and millennial workforce is rapidly moving from learning artificial intelligence to applying it confidently at work,...

Read moreDetails
60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC
Analysis

60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC

May 19, 2026
0

Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major...

Read moreDetails
Women lead
Analysis

Women lead urban India’s digital engagement, spending up to 47% more time than men: VTION-IAMAI Report

May 18, 2026
0

Mumbai: Women users are emerging as one of the strongest drivers of digital engagement in urban India, spending significantly more...

Read moreDetails
TV political
Analysis

TV political ads hold steady as print falls 31% during West Bengal Assembly Elections: TAM AdEx

May 16, 2026
0

Mumbai: Political advertising trends during the West Bengal Assembly Elections reflected a sharp shift in media strategy, with television maintaining...

Read moreDetails
15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Analysis

15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence

May 15, 2026
0

Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study...

Read moreDetails
Meta expands AI
Analysis

80% of Indians discover brands on Meta as AI-powered tools redefine India’s e-commerce marketing landscape: Report

May 14, 2026
0

Mumbai: India's e-commerce landscape is undergoing a fundamental transformation — driven by advances in artificial intelligence, video-first discovery, and conversational...

Read moreDetails

LATEST NEWS

Fabindia

Fabindia welcomes Summer 2026 with ‘That Summer Feeling’ Campaign celebrating Indian craftsmanship

May 22, 2026
WPP Media tops global new business rankings in Q1 2026, as media consolidation accelerates

WPP Media tops global new business rankings in Q1 2026, as media consolidation accelerates

May 22, 2026

ANALYSIS

Deloitte India expands strategic partnership with Google Cloud to deliver AI-powered cybersecurity solutions
Analysis

85% Gen Zs, 91% Millennials in India confident using AI at work: Deloitte

May 20, 2026
0

Mumbai: India’s Gen Z and millennial workforce is rapidly moving from learning artificial intelligence to applying it confidently at work,...

PEOPLE

Burson Group
People

Burson Group India appoints Kapil Sharma as Chief Client Officer

May 22, 2026
0

New Delhi: Burson Group has announced the appointment of Kapil Sharma as Chief Client Officer for India, reinforcing the agency’s focus...

MARKETING

Audio offers a different opportunity for marketers because it doesn’t interrupt moments—it becomes part of them: Spotify at Goafest
Marketing

Audio offers a different opportunity for marketers because it doesn’t interrupt moments—it becomes part of them: Spotify at Goafest

May 22, 2026
0

Mumbai: On the second day of Goafest 2026 there was a keynote presented by Spotify Advertising titled ‘Make Some Noise:...

Subscribe to Newsletters

ADVERTISING

Goafest spotlights India’s emerging sports ecosystem and the rise of new-age fan cultures
Advertising

Goafest spotlights India’s emerging sports ecosystem and the rise of new-age fan cultures

May 22, 2026
0

Mumbai: On the second day of Goafest 2026 the spotlight shifted to India’s evolving sports ecosystem with ‘New Games, New...

PRINT

Muralitharan K joins The Hindu Group as Senior Assistant Editor
Print

Muralitharan K joins The Hindu Group as Senior Assistant Editor

May 8, 2026
0

Chennai: The Hindu Group has appointed seasoned journalist Muralitharan K as Senior Assistant Editor, strengthening its editorial leadership with a...

AUTHOR'S CORNER

Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume
Authors Corner

Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume

May 22, 2026
0

As consumers become more conscious about data privacy and platforms tighten access to user-level signals, reaching the right customer through...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Burson Group

Burson Group India appoints Kapil Sharma as Chief Client Officer

May 22, 2026
Fabindia

Fabindia welcomes Summer 2026 with ‘That Summer Feeling’ Campaign celebrating Indian craftsmanship

May 22, 2026
WPP Media tops global new business rankings in Q1 2026, as media consolidation accelerates

WPP Media tops global new business rankings in Q1 2026, as media consolidation accelerates

May 22, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.