New Delhi: Zeno Group has announced the launch of GEOfluent, a proprietary solution designed to help brands manage and optimise how they appear in generative AI search environments. GEO stands for Generative Engine Optimization.
The launch comes as India emerges as one of the fastest-growing markets for generative AI adoption, fundamentally reshaping how consumers discover, evaluate and trust brands. With AI-generated responses increasingly influencing purchase decisions and brand perceptions, visibility within generative engines is becoming a key reputational and commercial differentiator.
GEOfluent measures both visibility and reputation across leading generative AI platforms, translating AI-driven signals into actionable insights that enhance discoverability, build authority and protect credibility. The offering aims to provide brands with greater control and transparency in an ecosystem that is evolving rapidly.
The product is part of a broader suite of AI-enabled tools being rolled out under Zeno’s proprietary AI Framework, which accelerates the development, incubation and testing of client-centric innovations spanning culture, communications and reputation management.
“As Gen AI rapidly becomes the front door for information, discovery, and decision-making, a brand’s ability to be visible, accurate, and credible in AI-driven answers is business-critical,” said Michael Brito, Zeno’s Head of Global Analytics. “Zeno’s work is always focused on the interplay of brand communications and corporate reputation. To help brands stay ahead, we’re applying AI in ways that help them both protect and promote their business in today’s increasingly noisy, high-stakes environment.”
GEOfluent continuously tracks and analyses how brands surface in generative responses across major large language models. Through daily monitoring and strategic intelligence, the platform enables brands to track visibility metrics, identify influential media sources shaping AI outputs, and analyse frequency, placement and share of voice.
It also helps organisations understand the keywords, prompts and narratives driving brand mentions, benchmark performance against competitors and connect AI responses back to owned and earned media. Additionally, the platform assesses tone, sentiment and narrative framing, flags inaccurate content and identifies potential reputational risks before they escalate.
“As generative AI reshapes how people seek information and form opinions, communications is entering a new era of influence and accountability. In a market like India where scale, speed, and digital adoption are unmatched — brands must actively manage how they show-up in AI-generated answers. GEOfluent gives communicators the intelligence they need to move from reactive reputation management to proactive influence in the age of generative search,” said Abhishek Gulyani, Managing Director of India and Head of Corporate Affairs for Asia Pacific at Zeno.
Zeno’s Data Intelligence and Brand Analysts team evaluates daily prompts across major AI platforms, extracting insights on trends, risks and opportunities in near real time. Clients receive structured reports detailing brand visibility, share of voice, reputation framing and media influence rankings, aimed at enabling more strategic and proactive engagement in the evolving generative search landscape.
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