New Delhi: Libas has rolled out the 10th edition of its flagship Purple Days Sale (PDS), alongside the launch of its new campaign, #MoveOnWithLibas. Positioned immediately after Valentine’s Day, the campaign reframes the season around confidence, independence and self-expression, turning the high-traffic sale window into a broader cultural moment.
The brand is offering up to 70% off across categories, supported by special brand-led offers. The campaign has been amplified through high-impact outdoor billboards, audio platforms and influencer collaborations to drive scale and engagement.
To extend relevance beyond fashion, Libas has partnered with lifestyle and consumer brands including Fast&Up, Love Earth, Burgrill, Bare Anatomy and Blue Tea. The collaborations integrate fashion with beauty, food and wellness categories, broadening the campaign’s cultural footprint.
The opening day of the sale witnessed an unprecedented surge in digital traffic, temporarily crashing the brand’s website and intensifying consumer urgency around the limited-period discounts. Offline stores also recorded heavy footfall, with long queues reported outside the Libas Lajpat Nagar outlet in Delhi, where shoppers reportedly waited nearly three hours to access Day-1 offers.
Nisha Khatri, Head of Marketing at Libas, said, “Purple Days Sale has grown into one of our biggest marketing moments, and the 10th edition has opened with record momentum. With #MoveOnWithLibas, we’ve taken a more radical and modern approach to this year’s Valentine’s Day, shifting the narrative from traditional notions of love to choosing yourself and moving forward with confidence. The campaign keeps the excitement of value shopping intact while making the message more relevant to today’s consumers. The Day-1 traffic surge, temporary site outage, and store queues reflect the scale at which customers are engaging with the sale this year.”
While the offline Purple Days Sale was live across Libas stores pan-India for two days, the online sale continues on the brand’s website and app until February 22, 2026.
With its blend of cultural storytelling, cross-category collaborations and aggressive discounting, Libas appears to be leveraging Purple Days not just as a promotional event, but as a strategic growth lever driving both brand engagement and sales momentum in the ultra-fast-fashion segment.
