Mumbai: Infinix India today strengthened its NOTE series portfolio with the announcement of NOTE Edge, set to launch tomorrow, alongside the unveiling of a high-impact brand film that reflects the company’s core philosophy — performance over noise. Conceptualised by Havas Creative India, the digital campaign titled #WorldTakeNote features young batting talent Yashasvi Jaiswal as the brand ambassador for the NOTE series, reinforcing Infinix’s commitment to delivering performance and innovation.
The narrative mirrors Infinix’s own challenger journey — building powerful technology consistently, without distraction, and allowing product performance to define perception. Each advancement is shaped by a clear emphasis on all-round power, design and user experience, enabling the product to carve its own identity. At its core, Infinix prioritises consistent innovation and meaningful technology, much like the philosophy reflected in the film.
The 77-second brand film draws a parallel between Jaiswal’s journey from being doubted to being discussed and Infinix’s belief system as a challenger tech brand that backs raw, uncompromising performance. The campaign underscores that it is not about hype or visibility, but about real performance and lasting value.
Jaiswal, who recently became the youngest Indian cricketer to score 1000 Test runs in a calendar year before turning 23 and the joint fastest Indian to reach 2000 Test runs in his 40th innings, said, “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self belief matter more than noise around you. Together, we are launching the NOTE Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India, said, “Gen Z doesn’t wait for the world to take note. They make sure it does. For them, technology isn’t a device. It’s identity. It’s amplification. It’s how they show up and show off who they are. They don’t consume culture. They co-create it. Remix it. Meme it. Push it forward. That is exactly why Infinix’s belief that the world takes note feels so real. Because when this generation steps out with confidence and clarity, attention follows. Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”
The NOTE Edge boasts cutting-edge technology with Android 16-based XOS 16, offering improved personalisation, fluid animations and smarter AI features. It is powered by India’s first MediaTek Dimensity 7100 SoC with ultra-fast charging, packaged in a sleek 7.2mm design featuring a One Tap AI Button. Positioned as an all-round performer, the device delivers strength in design, display, power, camera and durability, ensuring that performance is integrated across the entire device experience rather than limited to a single feature.
With this launch, Infinix reinforces its commitment to delivering tangible, everyday performance for India’s ambitious youth — students, gamers, creators and first-time achievers who demand speed, power and reliability without compromise.
Infinix has established itself as a pioneer in new-age technology, with an expanding portfolio spanning smartphones, laptops, TWS, tablets and smart TVs designed for the tech-savvy new-age demographic. Known for exceptional design, quality craftsmanship and cutting-edge technologies, the brand continues to deliver value that extends beyond marketing promises.
