Mumbai: NeoNiche is celebrating 15 years of operations, marking its evolution from a focused experiential marketing firm into a multi-vertical, integrated marketing partner with a growing domestic and international footprint.
Founded in 2011 by Prateek N. Kumar, Founder & CEO, along with Valay Lakdawala and Ashish Sedani (Co-Founders & Directors), the agency was built on the belief that experiences have the power to influence perception, build communities and drive business momentum. Over the past decade and a half, NeoNiche has expanded its service portfolio across live events, MICE, government events, integrated marketing, digital solutions, production management and technology-led experiential formats.
Today, the agency operates across Mumbai, Delhi, Bangalore and Kolkata, with an international presence in Singapore, reflecting a strategy focused on calibrated and sustainable expansion. Over the last five years, NeoNiche has recorded approximately 20% growth, driven by long-term client partnerships and sectoral diversification spanning technology, automotive, BFSI, manufacturing, consumer brands and public sector engagements.
The company positions itself as a strategic experiential partner, translating complex business narratives into immersive, high-impact engagements. Its growth in scale and capability remains anchored in its core values of H.E.A.R.T — Honesty, Excellence, Accountability, Respect and Trust.
“This milestone belongs to every NeoKnight who has built this organization with passion and ownership.” said Prateek N. Kumar. “It belongs to our clients who have trusted us with their brands and to our vendor and venue partners who have helped us deliver at scale. Fifteen years is not about longevity alone. It is about continuously raising the bar for what meaningful brand experiences can achieve.”
Celebrated internally and across digital platforms under the theme ‘FabAtFifteen’, the milestone underscores the agency’s journey from entrepreneurial beginnings to a resilient, design-led organisation that blends youthful energy with seasoned perspective.
As it enters its next phase of growth, NeoNiche aims to scale intelligently, nurture bold talent, deepen partnerships across markets and continue building immersive experiences that drive measurable business outcomes while remaining culturally relevant.
