Mumbai: Medulla Communications, a specialist healthcare advertising agency focused on consumer healthcare and pharmaceutical communications, has appointed Anindya Banerjee as Executive Creative Director. He will partner Amrish Chandan to lead the agency’s creative mandate and support its next phase of growth.
Banerjee brings extensive leadership experience across agencies including Publicis, FCB, Ogilvy and Contract Advertising. His work has earned recognition at leading international award platforms such as Cannes Lions, The One Show, Asia Pacific Adfest, RX Awards and Saniss Awards.
He joins Medulla from Publicis Health, where he led campaigns for major healthcare brands including Apollo Hospitals, Abbott, Novo Nordisk, Novartis and Pfizer. Among his notable campaigns are ‘Break the Partnership’ for Novo Nordisk, which secured multiple global healthcare awards, and The Times Group’s ‘Out and Proud’ campaign supporting LGBTQ rights in India.
Praful Akali, Founder and Managing Director, Medulla Communications, said, “With Medulla’s expansion to US and Asia-Pacific markets, we needed an integrated creative leadership team that can power brands across markets and healthcare categories.”
Banerjee added, “Health is one of the most meaningful categories to build in, with the power to impact billions of lives. A specialist healthcare agency allows me to contribute more meaningfully through sharper, more effective solutions.”
Banerjee will work closely with Amrish Chandan, who also serves as Executive Creative Director. A Bachelor of Fine Arts graduate from Sir J. J. Institute of Applied Art and a recipient of the Government of India’s Silver Medal, Chandan brings over two decades of experience across agencies such as Lowe Lintas, JWT and Leo Burnett. His portfolio spans FMCG, real estate, television and political communications, having worked with brands including Hindustan Unilever, Heinz India and Reliance Industries. He has also contributed to landmark initiatives such as the launch of Mumbai Metro One and Reliance Cement.
