Mumbai: Gourmet Popcornica, a producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner to strengthen brand visibility and leadership positioning across key stakeholder groups.
Founded in 2014 and headquartered in Chennai, Gourmet Popcornica has built a comprehensive popcorn value chain spanning hybrid seed development, farmer partnerships, kernel processing, storage and supply. With operations across nine states and over 36,000 acres under popcorn maize cultivation, the company is the number one producer of popcorn maize in India.
Under the mandate, 3M Media Works will focus on reinforcing Gourmet Popcornica’s corporate reputation and strengthening its leadership positioning around product quality, supply reliability and farmer impact. The agency will drive strategic communications and thought leadership initiatives aimed at enhancing the brand’s standing as a trusted partner across the popcorn ecosystem.
Commenting on the appointment, SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica Pvt. Ltd., said, “Our journey has been shaped by strong farmer partnerships, operational discipline, and a consistent focus on quality across the popcorn value chain. As we scale across B2B, retail, and consumer channels, it is important that our communications clearly reflect the depth of our work and the values that guide us. We believe 3M Media Works brings the strategic clarity and communication rigour required to support this next phase of growth.”
Jitendra S. Jha, Managing Director, 3M Media Works, added, “Gourmet Popcornica is a rare example of an Indian agri-led company that combines global popcorn expertise with local cultivation at scale. This mandate is about strengthening leadership positioning, establishing the brand not only as India’s largest producer, but as a thought leader shaping a sustainable, farmer-first, and future-ready popcorn ecosystem.”
The partnership aligns with Gourmet Popcornica’s long-term vision of building an aatmanirbhar popcorn ecosystem that enables farmer prosperity, ensures reliable and high-quality supply for institutional partners, and delivers premium popcorn experiences to consumers through sustainability and innovation.
