New Delhi: Pizza Hut has unveiled a new campaign film to introduce Crafted Flatzz, its latest pizza innovation, featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana. Designed to stand apart from conventional formats, Crafted Flatzz brings a fresh twist to the pizza experience with its distinctive oval shape, generous toppings and a thin, crisp, lighter crust.
Breaking away from the traditional round base, Crafted Flatzz is positioned as a bold, flavour-forward offering that balances indulgence with ease. The new range aims to cater to evolving consumer preferences for contemporary formats and shareable food experiences.
The campaign film draws on India’s enduring passion for cricket, leveraging the camaraderie and playful banter shared by the three cricketers to mirror the spirit of the sport both on and off the field. In the film, the trio describes Crafted Flatzz as “bolder than team selections” and its crust as “lighter than the competition,” positioning it as the ultimate pizza “all-rounder.” The narrative blends cricket humour with product highlights, underscoring the power-packed flavours, generous toppings and thin, crisp base that define the offering.
Speaking on the launch, Manish Guptaa, Chief Marketing Officer, Pizza Hut Indian Subcontinent, said, “With Crafted Flatzz, we’re responding to evolving consumer preferences and the growing appetite for new formats and bold flavours. We wanted to create a pizza that feels contemporary, shareable, and distinct from the usual. To bring this innovation to life, our new campaign film taps into India’s deep love for cricket and is perfectly timed with the ongoing ICC T20 World Cup and the upcoming IPL season, cultural moments that bring millions of fans together. This launch reflects our continued focus on innovation and on creating meaningful, shared food experiences.”
Crafted Flatzz is available in seven variants — Fiery Schezwan Veggie, Paneer Makhni Masala, Smokey BBQ Veggie, Overloaded Veggies, Keema Masala, Ultimate and Tandoori Chicken — offering a diverse flavour palette designed for sharing without feeling heavy.
The new range will be available starting at INR 299 across all Pizza Hut restaurants in India for dine-in, delivery and takeaway. Customers can also avail of a limited-time offer of 2 Crafted Flatzz for INR 499, curated for catch-ups and shared celebrations during the cricket season.
