Mumbai: Acclaimed advertising professional Chirag Sangai has announced the launch of “a Simple agency”, an integrated advertising and marketing firm designed to simplify creativity and brand communication through impact-driven, objective-oriented ideas. The agency launches under Loggerheads Group as part of a broader integrated communications vision.
Positioned as a response to fragmented attention spans and content overload, a Simple agency aims to cut through noise with culturally resonant campaigns that deliver tangible business outcomes. The firm’s philosophy centres on clarity, operational ease for brand managers, concise strategic decks, value-driven thinking, and streamlined execution.
Joining Sangai in leading the venture are Hemant Kumar as Chief Creative Officer, bringing 31 years of mainline experience, including a long tenure at Leo Burnett, and Biswajit Dhar as Chief Financial Officer, with over three decades of experience across technology and finance, including his time at Ogilvy. Together, the leadership team anchors the agency’s integrated advertising and marketing mandate.
The agency begins operations with integrated mandates for Exo, Maxo, Pril and Petronas India, along with campaign assignments for Vicks India and HCL Sports, among others.
Chirag Sangai brings over 15 years of experience across leading digital and integrated agencies, including Blink Digital and Gozoop Group. His portfolio spans categories such as food and beverages, entertainment, and e-commerce, having worked on campaigns for brands including Tide, KFC, Dream11, Tropicana, Disney, Amazon, Zomato, Chivas Regal, Milton, ICICI, Head & Shoulders, Times Network, ITC Group, Dell, and Taj Hotels. He has also supported international brands in building culturally relevant narratives tailored to Indian consumer behaviour and evolving media touchpoints.
Speaking about the launch, Chirag Sangai, Founder of a Simple agency, said, “The strongest work today comes from ideas that understand culture, behaviour and context. When creative teams stay close to real human truths, the work gains momentum in culture and earns attention that cannot be bought. a Simple Agency has been built on this belief. Our focus is to help brands shape ideas that are sharp, honest and influential enough to move markets. The aim is to be a strategic and creative partner that delivers real outcomes through thinking that is simple, intelligent and culturally fluent.”
The agency has outlined a focused growth roadmap for the coming year, with hiring underway across creative and account management functions to strengthen its integrated capabilities. Key focus areas include ATL and BTL advertising and marketing across traditional media such as television and print, content creators, vertical production, digital channels, and AI-led solutions.
With a defined expansion strategy, a Simple agency aims to establish itself as a confident independent player, shaping culturally relevant and performance-driven ideas for brands in India and global markets.
