Mumbai: Raymond Lifestyle Ltd has unveiled the latest chapter of its iconic “The Complete Man” campaign series with a new ad film titled Homecoming. The emotion-led film captures the evolving identity of the modern Indian man — one defined not just by success, but by empathy, balance and presence.
At a time when constant connectivity and shrinking attention spans dominate daily life, the campaign positions ‘time’ as the ultimate luxury. Through this creative iteration, Raymond moves away from the archetype of the perpetually busy provider and instead spotlights a more emotionally present and nurturing father figure — one who consciously chooses family over work, even if momentarily.
The ad film portrays a man returning home after a long and demanding workday, still tethered to professional commitments through his phone. In a quiet but powerful moment, he chooses to disconnect — not just digitally, but mentally — stepping fully into his role as a father. What follows is a warm and playful depiction of him immersing himself in his children’s game, reinforcing the message that true completeness lies in knowing when to pause and for whom.
Conceptualised by Omnicom, the campaign will premiere during the final 10 matches of the ICC Men’s T20 World Cup on JioHotstar, leveraging peak national viewership. The film will subsequently expand to over 1,300 cinema screens across India, aligning with the theatrical releases of Toxic and Dhurandhar 2 in March. The media rollout also includes high-frequency digital CTV advertising and close to 100 outdoor sites nationwide, alongside a strong presence across Raymond Lifestyle’s digital platforms.
Commenting on the latest campaign, Satyaki Ghosh, CEO Raymond Lifestyle Ltd said; “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within the society. Having exemplified elegance, now also measured by emotional intelligence, our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality. It is a melange of the core values of the Raymond brand and our impeccably crafted offerings that resonate with millions of Indians.”
Also commenting on the creative concept was Saad Khan, President & Managing Partner – Growth & Strategy, Omnicom, said; “The Complete Man has always evolved with the world, yet, at the core, he has held and lived by the same fundamental principle that success is built on a bed of empathy, compassion and taking care of family. This campaign is the next step in the journey of this iconic brand to redefine what it means to be a complete man in today’s time.”
