Mumbai: U.S. Polo Assn. from the house of Arvind Fashions has unveiled its Spring 2026 Womenswear Collection, fronted by actor and youth icon Palak Tiwari. The new campaign captures the essence of sunlit escapes, coastal charm and effortless summer dressing.
Set against a sun-drenched beach backdrop, the campaign film showcases Palak Tiwari enjoying carefree summer moments with her friends. Dressed in key pieces from the Spring 2026 line-up, she is seen sporting vibrant polo shirts, relaxed tees and breezy dresses, highlighting the collection’s versatility. The visuals focus on easy camaraderie, playful energy and the joy of seaside living, aligning with the brand’s relaxed yet polished aesthetic.
The collection features over 400 spring-summer essentials, including refreshed signature polo shirts in varied fabrics and seasonal colours, easy shirts in nautical and sunlit hues, relaxed beach tees, flowy shirt dresses and travel-friendly denims. Drawing inspiration from coastal sunsets, ocean blues, crisp whites and warm neutrals, the range blends the brand’s classic American sport heritage with contemporary silhouettes designed for holidays, brunches, weekend getaways and everyday summer wear.
Commenting on the launch, Swapnita Singh, Business Head – Women at Arvind Fashions, said, “With this campaign, we wanted to bring alive the feeling of a carefree summer escapes. The video beautifully captures Palak Tiwari’s effortless charm and youthful energy as she embraces sun-soaked moments by the beach with her friends. As the face of the campaign, Palak embodies the spirit of confidence, vibrancy, and modern femininity that defines U.S. Polo Assn. Womenswear today. The collection complements this narrative with versatile, summer-ready styles designed for the season.”
The Spring 2026 Womenswear Collection has been launched exclusively online at U.S. Polo Assn., reinforcing the brand’s digital-first strategy and expanding access to fashion-forward consumers across India.
View this post on Instagram
