Mumbai: Search and AI marketing agency Marketing Signals has strengthened its senior leadership team with the appointment of Joseph Woodcock as Senior Digital PR Manager, underscoring its continued investment in high-performance, data-led earned media.
Woodcock joins the agency following an eight-year tenure within global media networks, including Wavemaker and McCann. Over the course of his career, he has managed a diverse portfolio of high-profile clients such as TransPennine Express, MINI, Europcar and Dr. Oetker.
He brings a strategic approach to Digital PR, combining traditional media relations with technical SEO expertise. At Marketing Signals, Woodcock will focus on advancing the agency’s data-driven storytelling capabilities, developing creative, link-earning campaigns powered by deep datasets to secure high-authority media coverage and deliver measurable commercial impact for its expanding roster of B2C e-commerce clients.
The appointment comes amid sustained growth for the agency, which has been expanding its integrated digital offering and securing significant new account wins.
Commenting on his new role, Joe said, “I’m thrilled to join the Digital PR team at Marketing Signals as a Senior Digital PR Manager. After spending the past eight years in large media agencies working across a diverse range of clients, I’m excited to bring my experience in SEO, content, and data-driven storytelling into a new environment.
Marketing Signals has a strong reputation for delivering impactful Digital PR, and I can’t wait to contribute to the brilliant work already happening here to help drive it even further.”
Marketing Signals operates as a digital-first, remote agency specialising in commercial growth through integrated search strategies. By combining technical SEO, paid media and creative Digital PR, the agency supports both B2B and B2C brands in enhancing online visibility and capturing market share. Known for its performance-first philosophy, the firm emphasises transparent, data-backed outcomes for national and international clients.
Gareth Hoyle, Managing Director, said, “Joe is joining Marketing Signals at a really exciting time. As we continue to win increasingly complex B2C e-commerce accounts, his deep understanding of high-level strategy and data-driven storytelling will be a major asset. His skill set will complement what is already a super-talented bunch of people, and I have no doubt his influence will help us push the boundaries of what we can achieve for our clients. We are all excited to see the fruits of his labour. Welcome on board, Joseph. It’s great to have you here!”
