Mumbai: The Government of Andhra Pradesh is exploring the development of an AI-powered cultural tourism ecosystem in collaboration with Eros Innovation, aligning with the state’s broader vision to position itself as a global hub for advanced technologies.
The initiative follows the technology-driven development vision outlined by N. Chandrababu Naidu, Hon’ble Chief Minister of Andhra Pradesh, to strengthen the state’s leadership in emerging sectors including artificial intelligence.
As part of this effort, Kandula Durgesh, Hon’ble Minister for Tourism, Culture and Cinematography, Government of Andhra Pradesh, held a meeting with the leadership team from Eros Innovation to explore opportunities for collaboration in building the world’s first Cultural AI ecosystem for tourism.
The Eros Innovation delegation included Vikram Tanna, CEO – Eros Universe & Eros Now; Piyush Bhatia, Group Chief Marketing Officer, Eros Innovation; and Dr. Shilpa Desai, CEO – Eros Wellness R&D.
The meeting was also attended by A. Srinivas, Deputy Chief Executive Officer, Andhra Pradesh Tourism Authority, and Sathya Prabha, Head of Investments at the authority.
During the discussions, both sides explored opportunities to build a Cultural AI ecosystem powered by Eros Innovation’s Large Cultural Models (LCM)—a new class of artificial intelligence designed to understand Indian culture, mythology, languages and storytelling traditions.
The initiative aims to create immersive digital experiences around temples, heritage destinations and cultural narratives across Andhra Pradesh. By integrating tourism, storytelling and digital platforms, the project could significantly enhance visitor engagement and showcase the state’s cultural heritage to global audiences.
The collaboration is also expected to open up opportunities for youth participation in the creator economy and the broader orange economy, enabling artists, storytellers, designers, filmmakers and digital creators to build globally distributed cultural experiences around Andhra Pradesh’s heritage.
Officials noted that advanced cultural AI technologies could play a key role in positioning the state as a global leader in immersive heritage tourism, cultural technology and the creative economy.
Both teams agreed to continue exploring initiatives that align with the state’s long-term vision of combining technology, culture and tourism to create new economic, cultural and innovation opportunities.
