Mumbai: Pepsi, one of the most iconic brands from the house of PepsiCo India, has announced the onboarding of Gen Z talents Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the beginning of a new pop-culture chapter for the brand, with the duo set to headline Pepsi’s upcoming campaign.
Ahead of the official reveal, Ahaan and Aneet sparked curiosity across social media with teasers hinting at their “biggest trailer yet.” In a playful twist, the reveal turned out to be a fully decked-out Pepsi Vanity Trailer, a clever bait-and-switch moment that quickly caught the attention of online audiences.
Known for its deep connection with youth culture and self-expression, Pepsi has long championed a challenger mindset and unapologetic energy. By bringing Ahaan and Aneet on board, the brand continues its legacy of collaborating with young talents who resonate strongly with today’s generation. The duo, known for their natural chemistry and growing popularity, represents a generation that engages with culture in real time — not just as spectators but as active participants in shaping conversations.
The Pepsi Trailer itself is designed as a playful hangout space featuring industrial-inspired interiors, signature Pepsi branding, and a fully stocked Pepsi fridge — blending fandom, pop culture, and the brand’s signature attitude.
Commenting on the announcement, Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said, “Pepsi has always partnered with gen-next talent who shape youth culture rather than simply reflect it – faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another traditional partnership announcement. We wanted to break through the noise with them, and flipping the script the ‘biggest trailer yet’ felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that reflects the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard.”
Speaking about the association, Ahaan Panday said, “Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special and something I am deeply grateful for. Pepsi has such a strong connection with the youth and I’m excited to now be a part of that legacy.”
Aneet Padda added, “Pepsi embodies that fearless confidence I live for. This campaign therefore feels very natural- playful, spontaneous and full of energy. I’m thrilled to join a brand that has always been such a strong part of culture.”
With this collaboration, Pepsi continues to strengthen its association with emerging youth icons, reinforcing its position at the centre of pop culture and youth-driven conversations in India.
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