Mumbai: AD by Arvind, the contemporary ready-to-wear brand from Arvind Limited, has announced the launch of its Spring Summer 2026 menswear line, Raghav’s Collection X Urban Pause 2.0, inspired by actor and youth icon Raghav Juyal. The collection is designed for the modern urban man, combining breathable fabrics, engineered fits, and versatile silhouettes that emphasise comfort and effortless style.
The collaboration reflects the brand’s focus on individuality and authenticity, with Raghav Juyal’s expressive personality and unconventional style aligning with the ethos of the collection. Built on the brand’s overarching narrative, “AD is a Movement,” Urban Pause 2.0 encourages consumers to embrace comfort as a mindset while redefining personal style in a fast-paced world.
To support the launch, AD by Arvind has rolled out a campaign film featuring Raghav Juyal, highlighting themes of self-expression, individuality and movement. The film showcases multiple looks from the collection, focusing on relaxed fits, breathable materials and designs suited for both work and leisure.
Commenting on the launch, Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said, “With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men. Raghav’s journey, individuality, and effortless style align naturally with our philosophy of encouraging people to express themselves with confidence and authenticity.”
Sharing his thoughts on the collaboration, Raghav Juyal said, “Urban Pause reflects something I strongly believe in, being comfortable in your own skin. My journey has always been about staying authentic and expressing myself freely. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are. I’m excited to be part of something that encourages people to slow down, be real, and embrace their individuality.”
The collection will be available across the Arvind Store network and leading e-commerce platforms, targeting style-conscious consumers seeking comfort-driven fashion for urban lifestyles.
As part of the launch, AD by Arvind has also introduced its dedicated digital platform, adbyarvind.com, aimed at delivering a seamless and immersive brand experience. The platform will enable customers to explore collections and engage more deeply with the brand, reflecting its continued focus on strengthening direct-to-consumer engagement and expanding its digital footprint.
The campaign has been conceptualised by Plus One Agency, bringing together storytelling, style and movement to capture the essence of the brand’s philosophy and Raghav Juyal’s dynamic persona.
