Mumbai: EKKE, a digital-first platform spotlighting contemporary Indian design, has made its debut with The Timekeepers, a campaign that reflects on the idea of timelessness in fashion and design.
Set within an abandoned industrial mill, the campaign creates an atmospheric backdrop where past and present converge. The space, stripped of its original function, becomes a neutral stage for storytelling—one that allows memory, transition, and modernity to coexist. Through carefully constructed visual compositions, the campaign explores themes of pause, continuity, and reflection.
The narrative unfolds through symbolic elements such as empty chairs, suspended fabrics, candles, and suitcases, forming a visual language that resists linear storytelling. Human presence is intentionally minimal, with figures occupying parallel frames, suggesting layered timelines and individual experiences within shared spaces.
At its core, The Timekeepers positions fashion as an enduring expression rather than a seasonal trend. The garments showcased are rooted in Indian craft traditions while embracing contemporary design, reflecting a sensibility that transcends time and fleeting fashion cycles.
Asmita S. Mehta, Co-founder, EKKE, said, “The Timekeepers came from the same question that drives EKKE’s curation: what does it mean for design to endure? We were drawn to the idea of time as something suspended rather than linear. The mill offered that rare environment, a space removed from function where these garments could exist on their own terms, without the pressure of a season or trend cycle. At EKKE, our approach to curation follows the same belief. We are interested in pieces that hold meaning beyond a moment, and in the creators shaping a more thoughtful future for Indian design.”
The campaign features pieces from EKKE’s launch edit, a curated selection representing over 100 Indian designers and studios, including Saaksha & Kinni, Khanijo, AKHL Studios, Doodlage, Huemn, Bloni, Valliyan, Behno, Saphed, Bodements, Khara Kapas, and Ismail Plumber, among others. Each has been selected for its design clarity, material innovation, and cultural relevance.
Siddh Mehta, Co-founder, EKKE, added, “Indian design is at a cultural turning point. There is extraordinary creative talent emerging across fashion, jewellery and lifestyle, yet there has long been a gap between the richness of that talent and how it is presented or discovered online. EKKE was built to close that gap through intentional curation, bringing together designers who prioritise form, material and longevity and presenting them within a platform that reflects the evolving sensibilities of the modern Indian consumer.”
