Thursday, June 11, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Authors Corner

The Rise of Agentic AI: From Answering Questions to Achieving Outcomes

In this article, Paritosh Gandhi, Director Sales & Conversational AI (India), Infobip explains that Agentic AI is evolving from scripted responses to autonomous execution, enabling enterprises to achieve measurable outcomes through efficiency, governance, and real-time, multi-step decision-making.

by Guest Column
March 27, 2026
in Authors Corner
Reading Time: 3 mins read
A A
The Rise of Agentic AI: From Answering Questions to Achieving Outcomes
Share Share ShareShare

Artificial Intelligence in customer engagement has progressed through clear stages of maturity. What began as simple scripted chat flows has evolved into intelligent, outcome-driven systems capable of planning multistep actions and executing real work autonomously. Today, enterprise leaders aren’t asking whether to adopt AI; they’re deciding how fast they can scale agentic AI to impact revenue, productivity, and customer experience.

Industry forecasts reflect this acceleration. Reports project that 40% of enterprise applications will incorporate task-specific AI agents by the end of 2026. In India, more than 90% of organizations are expected to deploy AI agents within the same timeframe. These shifts mirror what we hear daily from customers across industries: leaders want AI that doesn’t just answer questions but achieves measurable outcomes.

From Scripted Responses to Autonomous Execution

Earlier generations of AI were limited to predefined scripts, Intent-based conversations, or narrow workflows. That era is behind us. Agentic AI can now understand intent and context, plan multi-step actions, retain knowledge from past interactions, and operate across multiple systems with minimal human intervention. For example, some organizations deploy agentic AI in customer support to autonomously manage refunds, track orders, and update accounts. These agents connect to CRM tools and backend systems, executing multi-step tasks and only escalating to human teams when issues exceed predefined thresholds. This combination of memory, reasoning, and coordinated action gives these systems operational autonomy that was previously out of reach, helping businesses achieve measurable efficiencies and consistent outcomes across key business functions.

Enterprise Adoption Accelerates as Business Impact Becomes Clear

When organizations integrate agentic AI more deeply into daily operations, the benefits are becoming increasingly tangible across multiple functions. Teams with little prior technical experience have seen process cycle times drop by up to 40%, streamlining workflows and reducing operational bottlenecks. Operational costs have fallen by approximately 30%, particularly in customer service, while resource allocation efficiency has improved tremendously, allowing enterprises to deploy talent and technology more effectively. These systems also support more autonomous decision-making, leading to gains in productivity, accuracy, and speed to market of around 15% as agents take on repeatable tasks and coordinate across multiple applications and platforms. For example, banks are implementing agents that collect documents, verify identity, run risk models, and prepare case files for officer approval. What once took days now happens in minutes, with exception-based human review. Collectively, these improvements illustrate how agentic AI can deliver measurable results, moving beyond experimentation to become a foundational component of enterprise operations when carefully integrated and managed.

Not All ‘Agentic AI’ Is Truly Agentic

With agentic AI increasingly embedded in operations, distinguishing systems with true autonomy from simple automated responses is essential. Not all initiatives labeled as agentic deliver independent reasoning or can act across multiple processes. Experts warn such projects could be discontinued by 2027 because they fail to demonstrate clear value or integrate smoothly with existing systems. These challenges often arise when technology capabilities are not fully aligned with business needs or when expectations are set too high. Effective adoption depends on clear use cases, measurable outcomes, and careful integration with existing workflows and tools. Focusing on these fundamentals helps ensure that AI delivers practical results. This clarity also prepares companies to scale agentic systems in a controlled and responsible way while maximizing long-term operational benefits.

Governance and Responsible Deployment

Greater autonomy inevitably expands responsibility. Agentic AI often needs access to sensitive enterprise and customer data to carry out multi-step tasks, making governance a critical consideration. Organizations increasingly focus on transparency, auditability, and ethical oversight to ensure systems operate safely. Structured logging, human review mechanisms, and role-based access help maintain accountability while preserving efficiency. Ethical AI principles guide decision-making, reducing the risk of bias or unintended outcomes. Firms that strengthen these governance practices are better positioned to scale autonomous systems across functions without compromising trust or compliance.

Conclusion

The rise of agentic AI is more than an improvement in chatbot functionality; it is reshaping how intelligent systems influence enterprise operations. As these systems take on greater autonomy, organizations are discovering new ways to streamline workflows, enhance service delivery, and support faster decision-making. Achieving these benefits requires careful deployment, alignment with business goals, and strong governance to manage risk and ensure accountability. When implemented thoughtfully, agentic AI moves beyond reactive assistance to actively shaping outcomes across teams and processes. This evolution marks a turning point in enterprise technology, where the measure of success is no longer just interactions handled but the tangible results generated, demonstrating the full potential of intelligent, outcome‑driven systems.

(Views are personal)

Tags: InfobipParitosh Gandhi

RECENT POSTS

From Signals to Decisions: How Artificial Intelligence is Turning Attention into Measurable Outcomes
Authors Corner

From Signals to Decisions: How Artificial Intelligence is Turning Attention into Measurable Outcomes

June 10, 2026
0

In today’s digital economy, customer attention has become one of the most valuable business assets. Every click, search, scroll, app...

Read moreDetails
In the AI Era, What Becomes an Agency’s Real Value?
Authors Corner

In the AI Era, What Becomes an Agency’s Real Value?

June 10, 2026
0

Artificial intelligence is no longer on the edge of creative work. It is inside the workflow. It is writing, designing,...

Read moreDetails
“From Baahubali to Bots: Will Indian Cinema Lead the World’s AI Content Revolution?”
Authors Corner

“From Baahubali to Bots: Will Indian Cinema Lead the World’s AI Content Revolution?”

June 9, 2026
0

In 2015, S.S. Rajamouli spent approximately ₹250 crore to create visual effects sequences in Baahubali: The Beginning that Hollywood studios...

Read moreDetails
Storytelling-led campaigns: How real estate brands are redefining property marketing in India
Authors Corner

Storytelling-led campaigns: How real estate brands are redefining property marketing in India

June 9, 2026
0

The Indian real estate sector is not just evolving in what it builds it is fundamentally transforming how it communicates....

Read moreDetails
Zee, FIFA, and the Harder Game That Starts Now
Authors Corner

Zee, FIFA, and the Harder Game That Starts Now

June 8, 2026
0

JioStar looked at FIFA 2026 and said no. Sony looked and stepped back. Doordarshan passed without ceremony. Three of India's...

Read moreDetails
How Gen Z and Young India Are Redefining Brand Loyalty in the Era of Digital Overload
Authors Corner

How Gen Z and Young India Are Redefining Brand Loyalty in the Era of Digital Overload

June 8, 2026
0

Price, value, and quality easily occupy the top three places when it comes to the factors driving brand loyalty. What...

Read moreDetails

LATEST NEWS

MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution

MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution

June 10, 2026
LinkedIn

84% B2B marketers in India say brands need to reinvent to stay relevant: LinkedIn

June 10, 2026

ANALYSIS

LinkedIn
Analysis

84% B2B marketers in India say brands need to reinvent to stay relevant: LinkedIn

June 10, 2026
0

Mumbai: As buyer expectations continue to evolve, a new study by LinkedIn reveals that Indian B2B marketers are under growing...

PEOPLE

IMGC elevates Pawan Kumar as Chief Risk Officer, appoints Abhimanyu Behera as VP – Risk
People

IMGC elevates Pawan Kumar as Chief Risk Officer, appoints Abhimanyu Behera as VP – Risk

June 10, 2026
0

Mumbai: India Mortgage Guarantee Corporation (IMGC), regulated by the Reserve Bank of India, has announced key leadership appointments as part...

MARKETING

InBrew Beverages revamps White Mischief Vodka and Blue Riband Gin, accelerates premiumisation push
Marketing

InBrew Beverages revamps White Mischief Vodka and Blue Riband Gin, accelerates premiumisation push

June 10, 2026
0

Mumbai: InBrew Beverages has announced a major portfolio refresh with the revamp of two of its flagship alcohol brands —...

Subscribe to Newsletters

ADVERTISING

HealthCare Global Enterprises appoints 4AM Worldwide as Strategic Creative and Brand Partner
Advertising

HealthCare Global Enterprises appoints 4AM Worldwide as Strategic Creative and Brand Partner

June 10, 2026
0

Bengaluru: HealthCare Global Enterprises Limited (HCG), India’s largest dedicated cancer hospital network, has appointed 4AM Worldwide as its strategic creative...

PRINT

Mathrubhumi Group
Print

Mathrubhumi Group launches National Thought Leadership Awards in honour of M P Veerendra Kumar

May 30, 2026
0

Kozhikode: Mathrubhumi Group, Kerala’s largest media house, has launched the National Thought Leadership Awards to commemorate the legacy of late...

AUTHOR'S CORNER

From Signals to Decisions: How Artificial Intelligence is Turning Attention into Measurable Outcomes
Authors Corner

From Signals to Decisions: How Artificial Intelligence is Turning Attention into Measurable Outcomes

June 10, 2026
0

In today’s digital economy, customer attention has become one of the most valuable business assets. Every click, search, scroll, app...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Amit Thakur Takes Charge as CEO, Media at dentsu Vietnam

Amit Thakur Takes Charge as CEO, Media at dentsu Vietnam

June 10, 2026
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution

MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution

June 10, 2026
LinkedIn

84% B2B marketers in India say brands need to reinvent to stay relevant: LinkedIn

June 10, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.