Mumbai: JioMart has rolled out the latest leg of its “Time aur Paise Dono Bachaye” campaign, featuring Ranveer Singh and Deepika Padukone, to spotlight a sharper and more visible take on everyday savings.
The new campaign moves beyond simply communicating value to actively demonstrating it through the introduction of the ‘Fayda Meter’—a creative device designed to make savings tangible for consumers. By clearly showcasing how much users save on every order, the platform aims to transform an otherwise invisible benefit into something consumers can see, track and experience in real time.
Built on the insight that consumers often benefit from deals without fully realising the extent of their savings, the campaign reframes value to feel more immediate and rewarding. Whether it is a quick top-up purchase or a full monthly grocery run, JioMart positions itself as a platform delivering not just convenience, but visible and measurable savings.
The campaign film brings this idea alive through slice-of-life moments, anchored by a catchy, high-recall jingle. The on-screen chemistry between Ranveer Singh and Deepika Padukone adds relatability and energy, reflecting everyday household scenarios while reinforcing the brand’s value proposition.
Speaking on the campaign, Sachin Kamble, Chief Creative Officer, Leo India, said, “This year, we wanted to move beyond just saying ‘save time and money’ to actually showing what that saving looks like for consumers. The Fayda Meter brings that to life in a simple way by making every benefit visible. Combined with Ranveer and Deepika’s relatability, the campaign celebrates the everyday wins that truly matter to our users.”
By combining storytelling, star power and a clear demonstration of value, JioMart’s latest campaign further strengthens its positioning as a platform delivering transparency, affordability and convenience—helping consumers make smarter choices while saving both time and money.
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