MUMBAI: Mumbai-based, PR and marketing agency Glad U Came has secured the PR mandate for Alpino, one of India’s leading health-focused food brands known for its high-quality, protein-rich, and clean-label offerings.
The account was won following a multi-agency pitch, further reinforcing Glad U Came’s growing reputation for delivering innovative, results-driven campaigns in the lifestyle and wellness space.
As part of the mandate, Glad U Came will lead the strategic planning and execution of integrated PR and influencer marketing campaigns across digital platforms. The focus will be on strengthening Alpino’s positioning as a go-to brand for fitness enthusiasts and health-conscious consumers, while driving awareness, engagement, and brand recall at scale.
Through a mix of targeted media outreach, compelling storytelling, and creator-led collaborations, the agency aims to build a strong and credible narrative for Alpino in an increasingly competitive health and wellness market.
The partnership comes at a time when consumer preferences are rapidly shifting towards healthier, more mindful eating habits, creating a significant opportunity for brands like Alpino to lead the category.
Alpino has established itself as a trusted name in the nutrition space with a diverse portfolio ranging from peanut butter to protein-rich snacks. The brand continues to focus on making healthy eating accessible, convenient, and enjoyable, while catering to the evolving needs of modern consumers through quality ingredients and innovative formulations.
Maddie Amrutkar, founderGlad U Came, said, “We are excited to partner with Alpino, a brand that is redefining how India approaches health and nutrition. Our focus will be on building a strong, relatable, and impactful brand narrative that resonates with today’s conscious consumers and positions Alpino as a category leader.”
Chetan Kanani, Founder of Alpino, said, “We are delighted to have Glad U Came onboards as our PR partner. Their strong understanding of the media and digital landscape will play a key role in expanding our reach and strengthening our connection with consumers. Together, we aim to drive greater awareness around healthy living and make nutritious food choices more mainstream.”
With this collaboration, Alpino and Glad U Came aim to further accelerate the brand’s growth journey and reinforce its position as a leading name in India’s evolving health and nutrition ecosystem.
