Surat: Jivraj9 Tea Group, one of Gujarat’s trusted tea brands, has appointed Primex Media Services Pvt. Ltd. as its strategic public relations and communications partner. The mandate is aimed at strengthening the brand’s public narrative, enhancing media visibility and reinforcing its presence across Gujarat and national markets.
Under the partnership, Primex Media will develop and execute a comprehensive PR roadmap focused on brand communication, leadership profiling, product-led storytelling, industry engagement and consumer culture-driven narratives. The collaboration comes as Jivraj9 Tea Group looks to build on its market presence by expanding its reputation and thought leadership in the FMCG sector.
The agency will drive focused media relations, facilitate participation in FMCG and consumer behaviour stories, promote leadership-led conversations, and create high-impact intellectual properties centred around Gujarat’s rich chai culture.
As part of the communications strategy, Primex Media will work closely with the brand to develop narratives around Gujarat’s relationship with tea, quality and blending expertise, changing consumer preferences, evolving tea consumption habits, modern retail formats and Jivraj9 Tea Group’s growth journey. The agency will also undertake targeted outreach across business, FMCG, marketing, lifestyle, regional and digital media platforms.
Speaking on the appointment, Viren Shah, Chairman, Jivraj9 Tea Group, said, “Group has built strong consumer trust over the years. As the brand enters its next phase of growth, we believe communication has to go beyond product visibility and reflect our larger story around taste, quality, legacy and modern chai culture. Primex Media’s understanding of regional and national media ecosystems will help us strengthen this narrative with consistency.”
Commenting on securing the mandate, Nitesh Desai, Founder & CEO, Primex Media Services Pvt. Ltd., said, “Jivraj9 Tea Group represents a powerful Gujarat story – a trusted tea brand with strong consumer connect and meaningful growth potential. Our focus will be to build a sustained reputation engine for the brand through strategic storytelling, media relations, leadership visibility and category-led PR. We believe Jivraj9 Tea Group has the opportunity to become one of the most visible voices in Gujarat’s tea and FMCG ecosystem.”
As part of the engagement, Primex Media’s responsibilities will include strategic PR planning, media relations, leadership profiling, industry story participation, product and category communication, regional and national media outreach, content-led brand communication, and the development of PR initiatives highlighting tea culture and evolving consumer behaviour.
