Mumbai: NDTV Profit has emerged as the leading business news destination on YouTube forMarch 2026, securing the pole position with 51.7 million views – ahead of CNBC (50.3 million), ET Now (47.1 million), Moneycontrol (30.4 million), and Mint (17.4 million). The rankings are based on the DataBeings Daily Gained Views metric, updated as of April 1, 2026. In a volatile information cycle, this leadership reflects a clear preference for credible, insight-led journalism.
At a time when markets are increasingly influenced by global uncertainty, policy shifts, and rapid technological change, the need for informed conversations around money and investments has never been greater. Viewers are no longer seeking just information – they are looking for clarity, context, and perspective. NDTV Profit’s rise to the top clearly indicates that audiences are turning to a business news channel they trust to engage with the conversations that help them take critical decisions around money and markets.
Built on the strong editorial legacy of NDTV, the channel has always combined sharp analysis, credible market voices, and a deep understanding of the interplay between business, policy, and global events. Its programming goes beyond headlines to decode complexity, filter noise, and anchor conversations that matter – making it an indispensable companion for investors, professionals, and decision-makers.
Commenting on the milestone, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, ‘In moments of uncertainty, audiences gravitate towards sources they can trust. NDTV Profit’s leadership on YouTube reflects that trust. It tells us that when it comes to conversations that truly matter – especially around investments and markets – viewers are choosing credibility and clarity. For us, it is about being relevant where it counts the most.’
Tamanna Inamdar, Managing Editor, NDTV Profit, added, ‘Financial news today actively shapes how people think about markets and the economy. Our focus has been on building a platform that brings high-quality conversations to the forefront, explains finance in a language viewers understand, and connects with a new generation of young investors. This leadership position reinforces our role in driving sharper, more informed discourse.’
As markets evolve and the need for credible interpretation continues to grow, NDTV Profit’s sustained leadership on digital platforms demonstrates clearly that trust remains the ultimate differentiator for the viewer. A new leader in business news for a new India.
-Based on Press Release
