Mumbai: Ramsons Perfumes has announced the onboarding of Mrunal Thakur as its brand ambassador, marking a strategic shift towards a more aspirational and lifestyle-led brand positioning.
The move signals a new chapter for the homegrown fragrance brand as it looks to deepen emotional engagement with consumers through contemporary storytelling and elevated brand expression. Known for offering quality fragrances at accessible price points, Ramsons is now positioning fragrance as a medium of personal identity and self-expression.
Mrunal Thakur, whose appeal spans metro cities and emerging markets, reflects the brand’s growing focus on young, digitally engaged consumers seeking individuality and aspiration in everyday products.
Speaking about the collaboration, Mrunal Thakur shares, “What I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone and I’m excited to bring these beautiful scents to my fans across the country. It feels authentic to partner with a brand that believes confidence and self-expression should never feel out of reach. My personal favourite is Exotica.”
As part of the partnership, Mrunal will lead communication for Ramsons’ fragrance portfolio, with a particular focus on the Exotica range. The campaign positions fragrance as a tool for self-expression, celebrating individuality and the evolving identity of modern Indian consumers.
The campaign rollout includes hero films, digital-first content, and integrated storytelling formats, featuring refined and minimal visual narratives designed to enhance brand recall and emotional resonance.
Commenting on the development, Vrijesh Pandey, Group Chairman, Ramsons Perfumes said, “Mrunal embodies the confidence and authenticity of today’s Indian woman. As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way.”
Aligned with its broader business strategy, Ramsons is accelerating its shift toward brand-led growth and digital-first expansion, particularly across e-commerce and quick commerce platforms. The integrated campaign aims to build sustained consumer engagement while strengthening long-term brand equity.
With this partnership, Ramsons is set to reinforce its positioning as a modern, stylish, and accessible fragrance brand, bridging the gap between premium appeal and affordability for India’s evolving consumer base.
View this post on Instagram
